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Sr. Product Marketing Manager, Enterprise GTM

Zoom

Zoom

Marketing & Communications, Product
United States · Remote
Posted on Oct 25, 2024

Sr. Product Marketing Manager, Enterprise Go-To-Market

What you can expect

We are hiring a Senior Product Marketing Manager to lead Zoom’s enterprise go-to-market strategy. This includes creating and own centralized messaging, drive sales and partner enablement, and influence pipeline health across the enterprise segment. This is a U.S. remote, individual contributor role with no direct reports. Travel is limited but may be required for events, partner, or customer meetings.

About the Team

This person is also responsible for the alignment between sales, sales operations, enterprise marketing, product marketing, industry marketing, demand gen, and product teams. You’ll work across teams to deliver impactful projects that are changing the way people work. And enjoy opportunities to advance your career in a diverse, inclusive environment.

Responsibilities

  • Owning our cross-platform positioning statement, messaging, long-form narrative, and corporate first call deck (“Why Zoom”).

  • Creating compelling narratives for key launch moments at Zoom events like Zoomtopia (our annual customer conference), including Perspectives (our annual analyst events), and third-party events (like Enterprise Connect).

  • Developing, maintaining, and iterating on Zoom’s base executive briefing content.

  • Creating and executing engaging sales enablement programs to train our distribution team on Zoom products and solutions. Enablement programs will encompass product knowledge as well as deal management from first call to signed contract.

  • Building buyer/audience-based solution content and discovery guides to convey benefits of Zoom, focused on awareness, deal open, and deal maturation programs.

  • Co-owning global pipeline strategy to ensure that we are a true partner in the company's success. Such as KPIs, interlock across integrated marketing and field marketing, inform buyer journey and campaign strategy.

  • Creating and owning a quarterly release marketing strategy and program, including guided tours and demo assets.

What we’re looking for

  • Experience (5-10+) in marketing and sales roles, including product marketing, go-to-market, and segment marketing.

  • Have a proven track record of success marketing SaaS or PaaS to Enterprise segment.

  • Have working knowledge of video / phone / chat communication (incl. but not limited to hardware partners, developers, security, etc.) and industries’ best practices in the competitive space.

  • Have a true passion for marketing to Enterprise businesses.

  • Have previous success in a UCaaS, AI, or CRM product marketing or go to market role is a bonus.

Salary Range or On Target Earnings:

Minimum:

$121,600.00

Maximum:

$266,000.00

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure; there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

Anticipated Position Close Date:

11/01/24

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.


Our Commitment​
We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines.

We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.

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