Performance Marketing Specialist, Ireland - Workvivo
We're looking for a B2B performance marketing expert, a true practitioner with 3+ years of paid social experience that is looking to own a revenue goal for a hyper-growth SaaS product on an important mission - to elevate everyone's work experience, wherever they work from, and pioneer the future of work.
You're an Ad Operations person with a Product Marketing flair. You're not just an expert at launching and optimizing campaigns, but you're a business-savvy marketer with the ability to deeply understand your audience. You're able to captivate people's attention and help them understand in an instant how Workvivo can benefit them and their company.
You're Someone That
Is obsessed with performance marketing - staying on top of trends and constantly raising the bar of what good looks like comes naturally to you
Enjoys fast-paced, high-growth environments
Is analytical with a pragmatic approach to prioritization
Has a strong understanding of the sales and marketing funnel
Probably keeps a swipe file of the best ads that inspired you along the way
Own, run, manage, and scale effective paid acquisition strategies to drive pipeline and revenue growth (for B2B)
Manage day-to-day performance across several media channels including, but not limited to, LinkedIn and Meta Ads
Responsible for the research, campaign build-out, analysis, and optimization of our paid social channels
Write attractive and concise copy for adverts while working with our design team to create thumb-stopping creatives
Collaborate cross-functionally with the SDR and wider sales team to identify opportunities and develop strategies to support company goals and objectives
3+ years of experience running paid social ads (Google ads are bonus)
Experience in a B2B environment, or in considered purchase sales cycles
Experience driving pipeline and revenue results through paid acquisition
Experience in developing captivating content ideas and messaging for use across performance channels
High Proficiency in Excel / Google Sheets
You aren’t expecting there to be a “how to do your job” playbook waiting for you
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We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.