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Marketing Operations Manager - Workvivo

Zoom

Zoom

Marketing & Communications, Operations
Cork, Ireland
Posted on Thursday, September 14, 2023

As our first Senior Marketing Operations Manager, you're the linchpin of our marketing operations, acting as the COO of the marketing team. You'll integrate all our efforts, steer the team toward scalability, and ensure high-performance. This is a strategic and hands-on role that requires a strong blend of technical skills, project management capabilities, and marketing acumen.

Reporting directly into our Revenue Operations team, this is a highly cross-functional role that partners closely with marketing leaders to ensure that smart strategies are set, initiatives are rigorously prioritized, concrete plans are developed, and that our teams are organized to succeed. This role is integral in driving operational excellence in our marketing organization.


Responsibilities:

  • Define the Marketing Operations vision and strategy that enables intelligent decisions through precise analysis.

  • Partner with leadership to set marketing’s annual strategic growth plan globally, articulating marketing’s most critical priorities, and corresponding investment.

  • Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented, and customized to meet the needs of the marketing department.

  • Manage and develop the company’s attribution model and work with sales to drive seamless sales handoff.

  • Continually work to simplify systems, workflows and processes.

  • Lead, develop and manage the key performance indicators for marketing operations including email performance and campaign performance.

  • Own reporting and communication of marketing impact, while building a clear understanding of demand gen goals, success metrics and impact across the organization.

  • Collaborate with cross-functional teams, including marketing, sales, customer success, and finance, to align marketing operations with overall business goals and objectives.


Desired skills:

  • 8+ years of relevant marketing operations experience with solid understanding of SaaS business models.

  • Strong technical fluency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Anaplan, PowerBI or Tableau).

  • Demonstrated expertise in data analysis, segmentation, and reporting.

  • Excellent project management skills with the ability to prioritize, multitask, and meet deadlines in a fast-paced environment.

  • Strong problem-solving and analytical thinking abilities.

  • Exceptional communication and collaboration skills.

  • Certifications in marketing automation platforms or other relevant technologies are a plus.

We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines.

At Zoom, we care about our employees, their families, and their well-being. As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. To view our benefits, click here.

About Us

Zoomies help people stay connected so they can get more done together. We set out to build the best video product for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.

We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.

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