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Inbound Marketing Specialist - Workvivo

Zoom

Zoom

Marketing & Communications
Ireland
Posted on Thursday, August 31, 2023


Workvivo is searching for a talented and experienced inbound marketer to execute our inbound content strategy in the HR and internal communications industry.

The successful candidate must be passionate about growing the reach of our company's content through distribution, promotion, partnerships, SEO optimization coupled with a data-driven mindset to continually improve ROI from their efforts.

Responsibilities:

  • Execute an inbound marketing strategy to drive lead gen, brand awareness, and customer engagement.

  • Create and manage the distribution of a diverse range of content assets, including blog posts, whitepapers, ebooks, videos, webinars, and infographics.

  • Optimize content for SEO and implement best practices to improve organic search rankings and website traffic.

  • Collaborate with cross-functional teams, including Sales, Product, and Creative, working closely with Workvivo’s Content Marketer and Social Media Specialist.

  • Analyze and report on content performance metrics to drive data-based decision-making.

  • Collaborate with writers, customers, industry experts to produce highly converting content assets that add value to our target personas

Skills required:

  • 5 years of experience in B2B content marketing and SEO

  • Deep knowledge of nurturing cycles and conversion content

  • Strong understanding of SEO and experience of partnering with an SEO agency to get the best results

  • Growth mindset - obsess over getting content to as wide an audience as possible and measuring the impact of everything

  • Masters Google analytics and performance tracking in general

We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines.

At Zoom, we care about our employees, their families, and their well-being. As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. To view our benefits, click here.

About Us

Zoomies help people stay connected so they can get more done together. We set out to build the best video product for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.

We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.

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