Inbound Marketing Specialist - Workvivo
Workvivo is searching for a talented and experienced inbound marketer to execute our inbound content strategy in the HR and internal communications industry.
The successful candidate must be passionate about growing the reach of our company's content through distribution, promotion, partnerships, SEO optimization coupled with a data-driven mindset to continually improve ROI from their efforts.
Execute an inbound marketing strategy to drive lead gen, brand awareness, and customer engagement.
Create and manage the distribution of a diverse range of content assets, including blog posts, whitepapers, ebooks, videos, webinars, and infographics.
Optimize content for SEO and implement best practices to improve organic search rankings and website traffic.
Collaborate with cross-functional teams, including Sales, Product, and Creative, working closely with Workvivo’s Content Marketer and Social Media Specialist.
Analyze and report on content performance metrics to drive data-based decision-making.
Collaborate with writers, customers, industry experts to produce highly converting content assets that add value to our target personas
5 years of experience in B2B content marketing and SEO
Deep knowledge of nurturing cycles and conversion content
Strong understanding of SEO and experience of partnering with an SEO agency to get the best results
Growth mindset - obsess over getting content to as wide an audience as possible and measuring the impact of everything
Masters Google analytics and performance tracking in general
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Zoomies help people stay connected so they can get more done together. We set out to build the best video product for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.