Position overview

The Content Manager is focused on executing our content strategy. This person will be responsible for writing and producing various types of content, such as blogs, emails, social ads, etc. that support our marketing goals. This person will also be in charge of managing the flow of content; from requests across the entire business, this person will help craft and move content along the marketing pipeline from ideation to execution. Working under the guidance of the Head of Content, this individual will be a key player in bringing our content to life and executing its deployment and distribution. This is a foundational role with a clear path for growth within the content marketing team.

Responsibilities

• Content Creation:
• Write clear, compelling, and on-brand copy for blog posts, articles, social media, website pages, email, newsletters, etc.
• Manage the content pipeline across different business units. Crafting content from briefs and ensuring proper processes are followed to publish the content on different channels.
• Assist in creating scripts or outlines for video and audio content.
• Repurpose existing content into new formats to extend its reach.
• Perform light video editing (e.g., trimming clips, adding text overlays, creating simple cuts) to prepare content for social media and web.
• Content Management & Production:
• Upload, format, and publish content using our Content Management System (CMS).
• Source or create simple visuals to accompany written content.
• Proofread and edit content from other team members to ensure quality and consistency.
• Team Support:
• Assist with content-related research, including keyword research and competitor analysis.
• Help maintain the content calendar and our library of content assets.
• Collaborate with key stakeholders like Product, CCG, Security, Investment teams on content creation and execution.
• Track performance of content like websites, blogs, etc. for gleaning insights and optimization.

Skills needed

• Exceptional writing, editing, and proofreading abilities with a keen eye for detail.
• Excellent content managerial skills
• Solid understanding of SEO/AEO principles.
• Ability to quickly learn and adapt to a specific brand tone and voice.
• Strong organizational and time-management skills; able to handle multiple projects at once.
• A collaborative spirit and an eagerness to learn and receive feedback.
• The ability to work independently and ensure content goals and production targets are met.
• Familiarity with a CMS (like Contentful).

Requirements

• 2-3 years of professional writing experience in a marketing, communications, or editorial role in the crypto industry.
• A strong portfolio of writing samples that showcases excellent storytelling and copywriting skills.

Other requirements

• A dedicated workspace.
• A reliable internet connection with the fastest speed possible in your area.
• Alignment with Our Values and the Xapo Values-Driven Leadership principles.