Senior Marketing Operations Manager
Marketing & Communications, Operations · Full-time
Helsinki, Finland · London, UK
At Verda, we're building a full-stack AI cloud, covering everything from data centers and hardware to our own cloud platform that the world's leading AI teams use to do serious AI work.
We strive to make a positive mark on the world through the infrastructure we build and give leading teams a service they can truly depend on. Headquartered in Helsinki, we operate globally with offices in London and San Francisco.
Join Verda while it’s still being built - not once it’s finished.
Why Verda
Cash and equity compensation along with local benefits.
40+ nationalities, with 6 different ones on the management team.
A real chance to make an impact and work alongside world class engineers, researchers, and partners across the global AI ecosystem.
Practicalities
Work mode: Hybrid, based in London or Helsinki / EU remote
Level: Senior Manager
Employment type: Full-time and permanent
Your responsibilities
Measurement and attribution
Improve attribution, including last-touch in HubSpot, multi-touch in Dreamdata, and beyond
Build reporting dashboards for marketing operators, and for the exec team.
Data and infrastructure
Own data collection for marketing across third-party and first-party data, online and offline
Scale the marketing infrastructure for delivering and measuring marketing programs, ensuring every campaign can be delivered efficiently and measured thoroughly
Deliver key infrastructure requests, such as the migration to server-side tracking, the implementation of ABM & ABX analytics, and the addition of a data warehouse
Signal and handoff
Own CRM hygiene, efficient handover to sales, and lifecycle tracking for contacts, companies, and deals alike
Turn product telemetry into commercial signal: identify on-demand accounts whose consumption, workload mix, or growth warrants a human.
Upkeep a high standard for what good looks like, and decide when to bring in agencies or hire in-house
Your key competencies
5+ years in marketing operations and MarTech
Strong grasp of data collection, marketing attribution, and lifecycle tracking, and the judgement to know which numbers can be trusted
Experience with data collection and processing under strict EU regulations and privacy-conscious environments
Experience building marketing infrastructure that supports product-led growth and sales-led motions alike
Proficiency with HubSpot, Dreamdata, “Google Marketing Platform”, and pulling the data from a wide number of marketing platforms and other sources
Comfortable with SQL, APIs, and webhooks. You are able to answer your own data questions
Experience with enrichment, intent tooling, and ABM such as Clay, Apollo, 6sense and similar
Strong cross-stakeholder coordination across Marketing, Sales, Product, and Engineering
A high bar for quality, with the ability to onboard agencies or hire in-house and hold them to it
Nice to have
Experience in developer marketing by either working for companies offering infrastructure products or developer tooling, or by having a genuine interest in the AI engineering ecosystem
Familiarity with 6sense or other ABM platforms
Experience building product-qualified lead (PQL) models using behavioral and usage data
Experience making HubSpot and Salesforce work together
What's next
We're building fast and this role needs the right person behind it. There's no artificial deadline, but when we find who we're looking for, we move. If this sounds like your next move, apply now.
Please submit your application through our Careers page. We don't accept applications sent by email.