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Product Marketing Manager - GTM



Marketing & Communications, Product
San Mateo, CA, USA
Posted on Saturday, May 4, 2024

As a Product Marketing Manager at Sendbird, you aim to help the company expand its new omnichannel business messaging product line in digital communications. Success is measured by the pipeline generated and the new revenue we can book from these use cases.

Reporting to the Head of Product & Content Marketing, the organization will lean on you as the go-to-market (GTM) quarterback from planning through adoption — market sizing, targeting, refining our ideal customer profile, positioning & messaging, product & solutions mapping, asset creation, product launches, through measurement. If you are a strategic marketer motivated by the ability to operate like a business line manager, with the experience of driving an Inbound B2B SaaS sales motion, this role is for you.

What you’ll do

  • Own and drive a use case expansion strategy at the company
  • Craft GTM strategy, informed by quantitative and qualitative insights, then deploy through the global sales & marketing teams
  • Partner with the demand gen and content teams to build campaign plans, assets, and pipeline
  • Partner with account executives to close deals by iterating and refining sales plays
  • Partner with product management to package relevant releases
  • Shape our ideal customer profile based on learnings to improve deal efficiency
  • Run program and product launches

Who you are:

  • You’re passionate about Sendbird’s mission of building connections in a digital world
  • You’re entrepreneurial and like projects that draw on your diverse marketing skillset
  • You strive to be the voice of the customer, and you enjoy asking the right questions just as much as coming up with the solutions
  • You’re collaborative and can put your ego aside to reach the business objective
  • You’re growth-driven and get excited about winning deals
  • You see opportunity in a fast-paced, innovative environment where we lead the market
  • You are effective at managing cross-functional projects
  • You're a self-starter with the ability to succeed in a fast-paced environment
  • You possess excellent verbal and written communication skills

What you bring:

  • 5+ years in SaaS/PaaS product marketing, experience with chat or APIs a plus
  • Demonstrated success in marketing or selling to product management or marketing leaders
  • SEO knowledge is a plus

What We Offer:

  • 20 days PTO, 12 paid US company holidays, 5 sick days, 2 volunteer days, plus a rest/rejuvenation and birthday day off
  • Company-subsidized medical, dental, and vision insurance
  • Flexible Spending Accounts or Health Saving Accounts
  • 401k savings
  • Parental leave
  • Life and disability insurance
  • Be Your Best Self: An annual stipend of $3,500 (prorated by start date) for expenses ranging from professional development classes and training, to personality assessments, gym memberships, books, fitness classes, mental health services and massages
  • Technology and Connectivity Stipend

Pay Transparency

We set standard cash compensation ranges for all roles based on function, level, and geographic location. To determine our ranges, we utilize a variety of compensation data benchmarked against similar-stage growth companies. A reasonable estimate of the current salary range for this role is $150,000 - $185,000. This range is specific to the San Francisco Bay market. We consider several factors when making final compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, and other business and organizational needs which may cause your specific offer to vary from the amount listed above.

What diversity and inclusion mean to us

There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds, experiences, and skill sets. Sendbird is a place where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.

About Sendbird

Sendbird is trusted by 4000 of the world’s most popular apps – including industry leaders like Match Group, Rakuten, Yahoo, and Coupang – to power over 7 Billion messages every month between businesses and people looking to build relationships and get things done.

The company offers an award-winning communication platform that modern messaging experiences are built on, unlocking the potential of unified customer communications across notifications, in-app chat, voice, video, and AI. Headquartered in California, Sendbird is backed by ICONIQ, STEADFAST Capital Ventures, Softbank, Tiger Global Management, Meritech Capital, Emergence Capital, Shasta Ventures, August Capital, Funders Club, World Innovation Lab, and Y Combinator.