Senior GTM Innovation / Product Marketing Manager
SalesLoft
Role Title: Senior GTM Innovation / Product Marketing Manager
Team: Product Marketing
Reports To: Sr. Director, Product Marketing and GTM Innovation (external)
THE OPPORTUNITY:
The Senior GTM Innovation / Product Marketing Manager is a strategic, field-forward role that sits at the intersection of product marketing, sales activation, and GTM innovation leadership. This role is designed to drive tighter integration between our marketing and sales motion, translating insights from the field into action across messaging, campaigns, and product strategy.
Part strategist, part evangelist, and part operator, this leader bridges the gap between what’s happening in-market and how we respond - both in how we position our products and how we activate our GTM engine.
WHAT WE ARE LOOKING FOR:
- Flywheel Between Marketing & Sales (30%)
Serve as a connective tissue between product marketing and sales. Establish tight feedback loops to continuously optimize messaging, assets, and go-to-market plays based on real-world input. Partner closely with Presales team on demo strategy and execution for key product launches, release marketing, events and AR / PR. - Field Activation & Strategic Engagements (30%)
Engage directly with strategic customers, AEs, and presales teams on “must-win” pursuits and strategically important accounts / target industries. Use field insights to evolve positioning, content and sales enablement. Partner with Sales team to create pursuit-specific pitch videos working with our agency partners that can be scaled and activated across other deals. - Thought Leadership & Evangelism (30%)
Represent the company at customer events, industry conferences, executive briefings, and customer innovation days. Deliver compelling narratives that articulate our AI story and strategic vision to both internal and external audiences. - Internal GTM Activation (10%)
Lead initiatives that capture and share how our internal teams - primarily sellers, but also presales and CSMs - are using our products and AI capabilities. Use these learnings to inform both product roadmaps, external messaging and field enablement
THE SKILL SET:
- Deep experience in GTM strategy, GTM innovation, presales, or product marketing ideally in enterprise tech or AI-driven environments; ideally has 8-10 years in roles including or similar to management consultant, value engineer, product marketing manager
- Comfortable operating across customer conversations, internal alignment, and GTM execution; ideally is able to speak to contributions across many dimensions including landing landmark new net enterprise deals, collaborating with current customers to expand, upsell, or cross-sell, and deploying cross-functional programs or projects to implement or optimize GTM motions
- Clear communicator with strong storytelling skills and executive presence; has experience hosting webinars, presenting on-stage at Sales Kick-offs, conferences, or other live events
- Passionate about shaping narrative about the future of Sales, GTM, etc. and connecting the dots between field and product, and driving continuous feedback loops; has experience with creation of videos and sales artifacts (eg decks, sales sheets, etc.), as well as their supporting scripts for product releases, competitive positioning, new industry penetration, and/or new ICP demand generation motions
- Demonstrated ability to launch cross-functional campaigns and initiatives grounded in real-world insights
WITHIN 30 DAYS, YOU WILL:
- Onboard & Align
Attend Salesloft New Hire Orientation and align with your manager on success metrics, OKRs, and key priorities across the GTM Innovation charter. - Establish Relationships
Begin 1:1s with key stakeholders across Product Marketing, Sales, Presales, Customer Success, Growth, and Events. Map cross-functional interlocks and identify initial collaboration areas. - Shadow & Contribute
Shadow strategic customer conversations, key pursuits, and innovation-oriented initiatives. Contribute to messaging discussions, pitch development, demo strategy, and enablement content by bringing a fresh, field-forward lens. - Internalize Strategy
Deep dive into core product pillars, the AI roadmap, enterprise GTM priorities, and Salesloft’s positioning strategy. Understand where we win, where we lose, and why. - Build Your Plan
Deliver a 30 60 90 day roadmap aligned to GTM goals focused on field activation, narrative development, and feedback loop design.
WITHIN 60 DAYS, YOU WILL:
- Activate Field Feedback Loops
Launch recurring feedback cadences with Sales and Presales. Begin synthesizing insights on messaging gaps, objection handling, buyer challenges, and competitive dynamics. - Contribute to Strategic Pursuits
Collaborate on live must-win deals and strategic customer conversations. Shape differentiated pitch content, exec-ready narratives, and pursuit-specific sales assets. - Embed in Cross Functional Initiatives
Engage in one or more cross functional projects such as launch support, executive briefing, or industry specific activation where GTM innovation is a driver. - Operationalize Evangelism
Start developing a scalable thought leadership storyline tied to our AI and GTM future. Identify key internal stories that deserve amplification and work with Content Marketing to bring them to life across channels. - Refine Messaging & Content
Optimize one to two core sales assets or narratives based on field input such as vertical specific messaging, new product positioning, or competitive pitch angles
WITHIN 90 DAYS, YOU WILL:
- Drive GTM Innovation Cycles
Own at least one full GTM innovation cycle taking real world field insights and translating them into updated messaging, net new content, and an actionable point of view. Partner with Sales to test in live deals and with Product to influence roadmap and positioning. - Scale Field Activation
Deliver a reusable asset or framework such as pursuit deck, vertical storyline, or AI pitch narrative that aligns to a strategic theme and scales across teams. - Elevate Our Narrative
Present internally and externally to articulate our evolving GTM and AI strategy. Lead or co host a thought leadership session such as a customer webinar, conference talk, executive briefing, or internal enablement focused on the future of GTM. - Influence Product & Enablement
Convert insight themes into roadmap inputs, release positioning, and updated enablement priorities. Ensure cross functional teams stay grounded in what is working and what is not in the field. - Be a Go To Strategic Partner
Be recognized by Sales, Presales, and Marketing leaders as a trusted, field connected driver of strategic clarity, narrative development, and execution ready GTM support.
WHY YOU’LL LOVE SALESLOFT:
At Salesloft, we're not just a company, we're a community built on shared values.
- Lead With Humility and Respect
- Earn Customer Trust
- Put Team Over Self
- Redefine What’s Possible
- Deliver Big Results
Salesloft delivers a performance force multiplier for the world’s most demanding companies. Salesloft’s Revenue Orchestration Platform, delivering the first AI-powered durable revenue engagement model, keeps market-facing teams on top of all buyer signals, with outcomes-driven prioritization so they always act first on what matters most. Thousands of the world’s most successful sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft.
While we’re proud of our history, we’re even more excited about the future. We want to create a world-class culture and company that attracts, develops, engages and retains elite talent.
Since our founding in 2011, we have grown into a global, award-winning organization with Lofters based all over the world. As a testament to our organizational health, we have been named by Forbes as one of America’s Best Startup Employers in 2021, Atlanta Business Chronicle’s 2022 Healthiest Employers, three times by Deloitte as a ‘Fastest-Growing Technology Company in North America,’ and have been recognized as a top workplace by Fortune, Glassdoor, Atlanta Journal-Constitution, and Inc Magazine.
In addition to our stand-out organizational health:
- 2024 Best Places to Work Certified for a fourth consecutive year
- Leader in The Forrester Wave™: Revenue Orchestration Platforms for B2B, Q3 2024
- G2 Enterprise Sales Engagement Leader 15 consecutive quarters
- Recognized by Gartner Peer Insights as a Customer’s Choice in 2023 Voice of the Customer for Sales Engagement Applications
- G2 recently ranked us #1 in Enterprise Sales Engagement and we were named a leader in the 2022 Forrester Wave for Sales Engagement. We received the highest possible score in 26 out of 30 criteria, more than any other vendor evaluated in our category.
We’re redefining an age-old industry. This is challenging work – but our team of driven innovators makes the journey thrilling. We’re fast-paced, cutting-edge, and collaborative. We pursue excellence in everything we do and have a lot of fun along the way. Come join us!
WHY SHOULD YOU WORK AT SALESLOFT:
- You will become part of an amazing culture with a supportive CEO and smart teammates who actually care
- You will work with an amazing team you can learn from and teach
- You will experience joining a high-growth/high-trajectory organization
- You will hear “Yes, let’s do that!” and then have the opportunity to successfully execute on your ideas
- You will build community with Lofters of many cultures and backgrounds through ERGs and DEI initiatives
- We have a vibrant, open office that utilizes modern technology
- We firmly believe you will have the opportunity to grow more here than you would anywhere else
Salesloft is committed to creating a sense of belonging for all Lofters. We integrate representation and inclusion into Salesloft’s core by establishing and meeting specific, time-bound objectives for fair hiring and career growth. We prioritize actionable steps over terminology, and showcase how a genuinely diverse and inclusive culture enhances our financial success and overall performance.
We are proud to be an Equal Opportunity Employer and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.
Don’t meet every single requirement? Studies have shown that people from underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Salesloft we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Keep an eye on our Careers Page for other positions!
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It is Salesloft’s intent to pay all Lofters competitive wages and salaries that are motivational, fair and equitable. The goal of Salesloft’s compensation program is to be transparent, attract potential employees, meet the needs of all current employees and encourage employees to stay with our organization.
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.
The total compensation package for this position may also include performance bonus, stock, benefits and/or other applicable incentive compensation plans.
Salesloft embraces diversity and invites applications from people of all walks of life. We are proud to be an Equal Opportunity Employer and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.