Job Title: Marketing Operations Specialist

Location: Mexico

The Opportunity

At Salesloft, our Marketing Operations Specialist will be pivotal to our company’s success. We are seeking a detail-oriented and analytical Marketing Operations Specialist to join our growing marketing team.

In this role, you will be instrumental in optimizing our marketing technology stack, ensuring the smooth execution of campaigns, and providing valuable insights through reporting. The ideal candidate will have a strong understanding of marketing automation platforms, particularly Marketo, and a passion for operational efficiency.

On a day-to-day basis, you will be responsible for:

• Marketo Program Management:
  
  
• Build and launch Marketo programs, including emails, forms, and landing pages.
• Conduct rigorous pre-send QA checks for all outgoing communications.
• Thoroughly test campaign flows and validate data synchronization across integrated systems.
• Execute email and audience segment builds within Marketo.
• Perform list imports, ensuring data cleanliness and accuracy.
• Set up and diligently monitor smart campaigns and triggered programs.
• Support updates and optimizations for nurture campaigns.
• Monitor email deliverability and proactively address spam rates.
• Perform regular Marketo program cleanup to maintain system health and efficiency.
• Marketing Technology & Systems:
  
  
• Implement and manage changes to Drift playbooks.
• Investigate and resolve sync errors across Drift, Marketo, and Stack Moxie.
• Document and escalate recurring platform issues to relevant support teams.
• Conduct thorough QA for event and webinar setup within various platforms.
• Manage and update project items in Monday.com, including adding automations and standardizing processes.
• Maintain and update Standard Operating Procedures (SOPs) for all recurring marketing operations tasks.
• Reporting & Analytics:
  
  
• Generate monthly Drift performance metrics.
• Compile weekly or monthly email marketing performance metrics.
• Track and report on weekly or monthly video performance metrics.
• Update campaign performance metrics, pulling data from Terminus or Looker as needed.
• Create and update parent campaign identifiers in Salesforce (SFDC) for integrated campaign tracking.
• Develop and maintain Looker Studio web reports, adapting existing templates and filtering across various pages.
• Support ad hoc reporting requests, such as campaign retrospectives and webinar follow-ups.

THE TEAM:

Our Salesloft’s Marketing Operations team is comprised of seasoned and up-and-comingStrategy and Operations professionals who are all aligned on one vision and mission:

• Vision: Fundamentally transform the way buyers and sellers drive repeatable outcomes
• Mission: Bring science to the art of sales

The Skill Set:

• 2+ years of experience in a Marketing Operations role, with a strong focus on marketing automation.
• Proven expertise with Marketo, including program building, email deployment, and lead management.
• Experience with other marketing technologies (such as Drift, Salesforce (SFDC), Terminus, Looker, and Monday.com) is a plus.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Exceptional attention to detail and a commitment to data accuracy.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proactive, self-motivated, and able to manage multiple priorities in a fast-paced environment.
• A passion for optimizing processes and improving operational efficiency.

Education:

• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.

WHY YOU’LL LOVE SALESLOFT:

At Salesloft, we're not just a company, we're a community built on shared values.

• Lead With Humility and Respect
• Earn Customer Trust
• Put Team Over Self
• Redefine What’s Possible
• Deliver Big Results

Salesloft delivers a performance force multiplier for the world’s most demanding companies. Salesloft’s Revenue Orchestration Platform, delivering the first AI-powered durable revenue engagement model, keeps market-facing teams on top of all buyer signals, with outcomes-driven prioritization so they always act first on what matters most. Thousands of the world’s most successful sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft.

While we’re proud of our history, we’re even more excited about the future. We want to create a world-class culture and company that attracts, develops, engages and retains elite talent.

Since our founding in 2011, we have grown into a global, award-winning organization with Lofters based all over the world. As a testament to our organizational health, we have been named by Forbes as one of America’s Best Startup Employers in 2021, Atlanta Business Chronicle’s 2022 Healthiest Employers, three times by Deloitte as a ‘Fastest-Growing Technology Company in North America,’ and have been recognized as a top workplace by Fortune, Glassdoor, Atlanta Journal-Constitution, and Inc Magazine.

In addition to our stand-out organizational health:

• 2024 Best Places to Work Certified for a fourth consecutive year
• Leader in The Forrester Wave™: Revenue Orchestration Platforms for B2B, Q3 2024
• G2 Enterprise Sales Engagement Leader 15 consecutive quarters
• Recognized by Gartner Peer Insights as a Customer’s Choice in 2023 Voice of the Customer for Sales Engagement Applications
• G2 recently ranked us #1 in Enterprise Sales Engagement and we were named a leader in the 2022 Forrester Wave for Sales Engagement. We received the highest possible score in 26 out of 30 criteria, more than any other vendor evaluated in our category.

We’re redefining an age-old industry. This is challenging work – but our team of driven innovators makes the journey thrilling. We’re fast-paced, cutting-edge, and collaborative. We pursue excellence in everything we do and have a lot of fun along the way. Come join us!

WHY SHOULD YOU WORK AT SALESLOFT:

• You will become part of an amazing culture with a supportive CEO and smart teammates who actually care

• You will work with an amazing team you can learn from and teach
• You will experience joining a high-growth/high-trajectory organization
• You will hear “Yes, let’s do that!” and then have the opportunity to successfully execute on your ideas
• You will build community with Lofters of many cultures and backgrounds through ERGs and DEI initiatives
• We have a vibrant, open office that utilizes modern technology
• We firmly believe you will have the opportunity to grow more here than you would anywhere else

Salesloft is committed to creating a sense of belonging for all Lofters. We integrate representation and inclusion into Salesloft’s core by establishing and meeting specific, time-bound objectives for fair hiring and career growth. We prioritize actionable steps over terminology, and showcase how a genuinely diverse and inclusive culture enhances our financial success and overall performance.

We are proud to be an Equal Opportunity Employer and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.

Don’t meet every single requirement? Studies have shown that people from underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Salesloft we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Keep an eye on our Careers Page for other positions!

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