Job Title: Sr Revenue Marketing Manager - Growth & Lifecycle Campaigns

Location: United States (Atlanta or Remote)

Focus: Digital Campaign Management

THE OPPORTUNITY:

At Salesloft, we're not just building a company; we're cultivating a culture of excellence where top-tier talent thrives. As we execute along this journey, we're looking for an experienced digital campaign manager to join our team and play a pivotal role in both the strategic development and execution of our digital growth and lifecycle campaigns, directly contributing to our company's pipeline goals.

ROLE OVERVIEW:

As the Sr Digital Campaign Manager on our Growth & Lifecycle team, your primary focus will be to develop and lead global digital campaigns that span the whole customer lifecycle, from new logo acquisition to customer adoption and retention. You'll work closely across teams to develop and manage digital campaigns that drive awareness, pipeline and revenue growth for Salesloft’s Revenue Orchestration Platform.

WHAT WE’RE LOOKING FOR:

• Relevant Experience: With a minimum of 5 years of experience in B2B digital marketing, preferably SaaS, you thrive equally in defining digital strategies and executing campaign plans. You’ve demonstrated success in developing and implementing strategic, personalized, and data-driven campaigns that attract and convert high-quality leads, fueling the growth of pipeline and revenue.
• Strategy + Execution: More than just a strategic resource, you excel at managing projects and executing campaign plans, ensuring digital campaigns are not only well thought out, but implemented at a high level as well. You’re equally skilled at developing a strategic and data backed POV as you are working across teams to align content, creative, vendors and more.
• Content Across Teams: You already know that relevant and valuable content is the lifeblood of digital marketing. You prefer to be at the center of the strategic development and production of high performing content because you understand how critical it is to the ultimate success of our campaigns. Working closely with our creative, content, and product marketing teams, you’ll help lead strategy and ensure our campaigns have the content needed to attract and engage target audiences.
• Data-Driven Mindset: You have a knack for data interpretation and reporting, leveraging insights to optimize digital campaigns and drive results. Your ability to analyze data and make data-driven decisions is crucial for collaborating effectively across Salesloft.
• Analytical & Collaborative: You thrive in a collaborative environment, leveraging diverse resources to find answers and solutions. Comfortable working closely with ABM and Integrated Campaign leaders, you excel at building strong relationships across teams and influencing stakeholders with analytics to achieve shared goals.
• Process & System Orientation: You possess advanced knowledge of marketing program management systems, processes, and reporting tools. Your familiarity with tools such as Google Analytics, Marketo, Salesforce, and account-based platforms like 6sense is essential for building a scalable revenue generation engine.
• Innovation & Optimization: You're driven by a desire to continuously improve and innovate, leveraging data analytics and market insights to refine strategies, tactics, and processes. Your experimentation mindset and willingness to test new approaches and technologies are critical for driving revenue growth.
  
  

THE TEAM:

Salesloft's Revenue Marketing team is composed of passionate B2B marketing professionals dedicated to transforming the buyer-seller dynamic. We're smart, analytical, and driven by a shared purpose to deliver exceptional results. As part of our team, you'll lead by example, embodying our core values of Lead with Humility and Respect, Earn Customer Trust, Redefine What’s Possible, and Deliver Big Results.

WITHIN ONE MONTH, YOU’LL:

• Attend Salesloft’s New Hire Orientation and immerse yourself in our company culture.
• Initiate 1:1 meetings with your manager to align on goals and objectives.
• Review current target demographics, segments, target account lists, as well as Salesloft positioning and messaging.
• Get up to speed on Salesloft’s GTM campaign strategy framework.

WITHIN THREE MONTHS, YOU’LL:

• Thoroughly assess our growth and lifecycle campaigns and develop an initial roadmap for both low hanging fruit and longer term optimizations.
• Collaborate with your manager and colleagues to evolve our comprehensive roadmap for enhancing digital marketing strategies and lifecycle campaigns.
• Implement initial low hanging fruit optimizations based on data analysis and stakeholder feedback to drive measurable results.
• Start taking ownership of digital campaign strategy and execution.

WITHIN SIX MONTHS, YOU’LL:

• Execute on our roadmap for enhancing growth and lifecycle campaigns, driving significant improvements in key metrics such as lead generation, conversion rates, and customer acquisition cost.
• Lead initiatives to optimize paid media spend allocation, leveraging data-driven insights to maximize ROI.
• Establish yourself as a trusted advisor and strategic partner to key stakeholders across the organization, effectively communicating the impact of paid acquisition initiatives on revenue growth and business objectives.

WITHIN TWELVE MONTHS, YOU’LL:

• Drive substantial revenue growth through the successful execution of growth and lifecycle campaigns, exceeding targets and contributing to the company's overall success.
  
  

WHY YOU’LL LOVE SALESLOFT:

At Salesloft, we're not just a company, we're a community built on shared values.

Salesloft helps sales teams drive more revenue with the only complete Sales Engagement platform available in the market. Salesloft is the one place for sellers and managers to go to execute all their digital selling tasks, communicate with buyers, understand what to do next, forecast with accuracy, and get the coaching and insights they need to win more deals. Thousands of the world’s most successful sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft.

Since our founding in 2011, we have grown into a global, award-winning organization with Lofters based all over the world. As a testament to our organizational health, we have been named by Forbes as one of America’s Best Startup Employers in 2021, Atlanta Business Chronicle’s 2022 Healthiest Employers, three times by Deloitte as a ‘Fastest-Growing Technology Company in North America,’ and have been recognized as a top workplace by Fortune, Glassdoor, Atlanta Journal-Constitution, and Inc Magazine.

In addition to our stand-out organizational health, G2 recently ranked us #1 in Enterprise Sales Engagement and we were named a leader in the 2022 Forrester Wave for Sales Engagement. We received the highest possible score in 26 out of 30 criteria, more than any other vendor evaluated in our category.

We’re redefining an age-old industry. This is challenging work – but our team of driven innovators makes the journey thrilling. We’re fast-paced, cutting-edge, and collaborative. We pursue excellence in everything we do and have a lot of fun along the way. Come join us!

Check us out on Glassdoor and see what people LOVE about working for Salesloft!

IS THIS ROLE NOT AN EXACT FIT? Keep an eye on our Careers Page for other positions!

WHY SHOULD YOU WORK AT SALESLOFT:

• You will become part of an amazing culture with a supportive CEO and smart teammates who actually care
• You will work with an amazing team you can learn from and teach
• You will experience joining a high-growth/high-trajectory organization
• You will hear “Yes, let’s do that!” and then have the opportunity to successfully execute on your ideas
• You will build community with Lofters of many cultures and backgrounds through ERGs and DEI initiatives
• We have a vibrant, open office that utilizes modern technology
• You will grow more here than you would anywhere else, that is a promise

Salesloft embraces diversity and invites applications from people of all walks of life. We are proud to be an Equal Opportunity Employer and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.