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Content Marketing Specialist

SalesLoft

SalesLoft

Marketing & Communications
United States · Côte d'Ivoire
Posted on Monday, June 3, 2024

Title: Content Marketing Specialist

Location: US - Remote (East Coast)

THE OPPORTUNITY:

Although we’re proud of our history, we’re even more excited about the future. We want to create a world-class culture and company that attracts, develops, engages and retains elite talent.

At Salesloft, our Content Marketers are pivotal to our company’s success. You will be a key member of our high-performing content marketing team, which is focused on creating and disseminating compelling content across a variety of channels to help drive awareness and consideration of Salesloft and our solutions. Reporting to the Senior Director of Content and Communications, you will collaborate with cross-functional teams like brand, demand generation, communications and product marketing to develop copy/content and content repurposing plans for marketing campaigns, social media, and major marketing initiatives that build brand awareness, create brand affinity, generate leads, and drive conversions.

WHAT WE’RE LOOKING FOR:

We are seeking a bias-towards-action, results-oriented, motivated content marketing specialist to create content, repurpose it, and distribute it across a variety of channels. You are excited to take advantage of the latest advancements in AI tools to speed the content creation process. One day you may be writing a smart headline and clever copy for an ad campaign. The next day you could be scripting a video, writing a blog post, or updating copy on our website. Your resume and portfolio should demonstrate your copywriting versatility and results, and you should be able to articulate your specific role for projects featured in your portfolio. You look at tasks like posting content on the website, coordinating project details, and hitting your deadlines as just part of the job.

On a day-to-day basis, you will:

  • Assist in the creation, content repurposing, and distribution of engaging content across various platforms to educate prospects and customers about Salesloft and our solutions
  • Contribute to the content calendar, ensuring a consistent flow of high-quality materials.
  • Support demand generation campaigns with short form copy for advertising, web, and social media, as well as longer form content like blog posts.
  • Collaborate with product marketing and communications teams to align content with overall brand messaging and objectives.
  • Perform content entry into the website CMS.
  • Write internal communications for revenue team newsletter, company newsletter, and departmental updates about newly produced content
  • Assist in the analysis of content performance and support optimization strategies to improve engagement and conversion rates.
  • Assist in developing content for web experiences and community engagement.
  • Support the production and coordination of content for virtual events aimed at prospect and customer education and enablement.
  • Collaborate with cross-functional teams to gather insights and content requirements.

THE SKILL SET:

  • 1-2 years of experience in content marketing or a related field.
  • Solid writing and editing skills, with a knack for crafting compelling short form copy for digital experiences as well as longer form content like blog posts.
  • Understanding of content marketing strategies and effective communication within a team environment.
  • Basic proficiency in Microsoft Office or Google Suite.
  • Experience in tech/SaaS preferred
  • Basic awareness of content management systems, SEO principles, and analytics tools is a plus

THE TEAM:

Salesloft’s Communications and Content team is composed of seasoned and up-and-coming B2B marketing professionals who are all aligned to the company’s mission to fundamentally transform the way buyers and sellers drive repeatable outcomes. And we live and breathe this purpose every day through the usage of our own revenue orchestration platform to enable our own revenue teams with the ability to take the right actions consistently across the entire buyer journey so prospects become customers, and customers become advocates.

Our team members are passionate and have a strong desire to win in our market. We take the time to understand our buyers (sales, marketing & customer success leaders, along with sales & revenue operations) and use cases and partner closely with internal teams to orchestrate integrated marketing programs to drive pipeline and revenue growth. The professionals on our Content and Communications team share a few common traits: we are smart, creative problem solvers, self-motivated, ambitious, and passionate about helping our teams to evangelize Salesloft in the market.

WITHIN ONE MONTH, YOU’LL:

  • Attend Salesloft’s New Hire Orientation, where you will learn our Salesloft story and understand what makes our “Lofters” unique.
  • Join our Sales Bootcamp, where you will learn about our software, allowing you to make an impact quickly.
  • Begin 1:1’s with your manager, understand your 30-60-90 plan, meet & shadow current members of the Salesloft team
  • Set your OKRs (Objectives and Key Results) with your manager and develop an action plan to achieve them.
  • Meet key partners in product marketing, sales, customer success and the other departments.
  • Learn the skills necessary to set you up for success
  • Develop firm grasp on our user personas, use cases, tone and voice, and brand standards

WITHIN THREE MONTHS, YOU’LL:

  • Understand the competitive landscape
  • Develop a variety of compelling written materials: social copy, ad copy, blog posts, case studies, and web copy
  • Proactively managing your content projects and reach out to internal partners and stakeholders to keep content projects running smoothly
  • Post your content to our website via our CMS
  • Work with our SEO team to ensure content is optimized for performance

WITHIN TWELVE MONTHS, YOU’LL:

  • Understand the performance of your copy content and recommend data-driven actions and adjust as needed
  • Be considered a top-performing member of the content and communications team
  • Set an example for new marketers and assist in training, onboarding and motivating new Lofters

It is Salesloft’s intent to pay all Lofters competitive wages and salaries that are motivational, fair and equitable. The goal of Salesloft’s compensation program is to be transparent, attract potential employees, meet the needs of all current employees and encourage employees to stay with our organization.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

The total compensation package for this position may also include performance bonus, stock, benefits and/or other applicable incentive compensation plans.

Salesloft embraces diversity and invites applications from people of all walks of life. We are proud to be an Equal Opportunity Employer and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.

It is Salesloft’s intent to pay all Lofters competitive wages and salaries that are motivational, fair and equitable. The goal of Salesloft’s compensation program is to be transparent, attract potential employees, meet the needs of all current employees and encourage employees to stay with our organization.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

The total compensation package for this position may also include performance bonus, stock, benefits and/or other applicable incentive compensation plans.

Salesloft embraces diversity and invites applications from people of all walks of life. We are proud to be an Equal Opportunity Employer and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.

Base Pay Range
$44,000$76,000 USD