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Senior Marketing Operations Analyst

SalesLoft

SalesLoft

Marketing & Communications, IT, Operations
United States
Posted on Saturday, May 4, 2024

Job Title: Senior Marketing Operations Analyst

Location: Atlanta or Remote


THE OPPORTUNITY:

Although we’re proud of our history, we’re just as excited about the future. We want to create a world-class culture and company that attracts, develops, engages, and retains elite talent.

At Salesloft, this role is pivotal to our company’s success. You will be a key member of our high-performing Marketing Operations Team. You’ll be involved in the crucial decision-making we need to scale a high-growth Marketing team.

On a day-to-day basis, you will be focused on deriving actionable insights that inform our marketing strategy. Specifically, you will:

  • Work hand-in-hand with Marketing leadership to understand our customers, their digital journey, and identify areas of growth and optimization.
  • Create tools, frameworks, and deep insights that inform marketing strategies, and track performance of marketing campaigns against expectations
  • Measure marketing channel performance, customer journey mapping, attribution, and overall marketing impact on key business metrics
  • Work closely with cross functional teams to help inform campaign targets, evaluate investment efficiency, provide input on targeting and audience strategies, as well as drive improvements in internal analytics tools
  • Develop and manage our pipeline models and reporting, as well as support our go-to-market leadership pipeline calls
  • Create monthly, quarterly, and annual reporting in reporting visualization tools
  • Present recommendations and insights to Go-To-Market leadership for strategic decision making, operational change and investment
  • Establish strong working relationships with peers in other revenue operations teams and cross-functional partners (marketing leadership, sales leadership, business intelligence, systems teams) to achieve objectives
  • Operate in a proactive and flexible manner, with the ability to lead multiple projects at once and stay attuned to the priorities of the marketing organization

In addition to working with amazing colleagues, you will also have the opportunity to be part of a team-building revolutionary software that is changing the way sellers sell. You will have an opportunity to make a difference.

WHAT WE’RE LOOKING FOR:

We are seeking a results-oriented, motivated and strategic operations professional who can collaborate cross-functional while remaining laser-focused on impacting our numbers. Specifically, you will play a pivotal role in helping us scale in this next phase of rapid growth as a marketing organization.

If you’re looking for an opportunity to learn more, do more, and become more, then becoming a member of Salesloft’s Marketing Operations team is the career path for you!

The Team:

The Marketing Operations team lives within the Revenue Operations organization and supports the Marketing organization. We are in the unique position to regularly work with senior leaders such as the Sr. VP of Rev Ops, CMO, and CRO which gives us a great perspective on the business.

The team consists of operations, business and data analysts with a drive to enable Salesloft to make better decisions. Our team shares a few common traits: they are accountable, unafraid to experiment, and continuously learning. They are also the epitome of our core values - lead with humility and respect, earn customer trust, put team over self, redefine what's possible, deliver big results.

THE SKILLSET::

  • 4+ years of experience in leading projects with proven impact
  • B2B Marketing experience preferred
  • Experience using Salesforce, Marketo, or other Marketing tech platforms is a plus
  • Looker/Tableau (data visualization) experience required
  • Attribution Modeling experience required
  • Able to write / develop SQL within data warehouse
  • Proficient building working models based on complex data sets
  • Track record of using data to transform business processes
  • Excellent intrapersonal skills; ability to work well with and communicate with senior leaders (A balance of analytical skills as well as strong organization and communication skills is key)
  • Proven track record of managing complex, cross-functional projects impacting go-to-market teams
  • Excellent written and verbal communication skills, including the ability to distill complex ideas and analytics so they are understandable to leadership
  • Must be a self-starter, creative, high energy, and comfortable running an initiative in a fast paced software company

WITHIN ONE MONTH, YOU’LL:

  • Form relationships with Marketing leadership and key members of the go-to-market team
  • Meet with key stakeholders in finance, marketing, and product to understand their part of Salesloft’s whole and what metrics define their success
  • Evaluate existing reports, models, dashboards, and documentation currently used to measure Marketing team performance
  • Set your OKRs (Objectives and Key Results) with your manager and develop an action plan to achieve them
  • Begin 1:1s with your manager understand your 30-60-90 plan; shadow current members of the Marketing & Revenue Operations team

WITHIN THREE MONTHS, YOU’LL:

  • Collaborate with the senior marketing leadership to prioritize change management and reporting needs
  • Make recommendations on reporting infrastructure, data modeling, and visualizations
  • Understand, document, and analyze existing workflows and processes

WITHIN SIX MONTHS, YOU’LL:

  • Act as go-to partner and consultant for marketing
  • Consistently recommend updates, optimizations, and changes to marketing campaigns and strategy
  • Own pipeline model, measurement and be a key part of the go-to-market pipeline calls to drive growth
  • Work across the Marketing Operations team to execute change management


WHY YOU’LL LOVE SALESLOFT:

At Salesloft, we're not just a company, we're a community built on shared values.

Salesloft helps sales teams drive more revenue with the only complete Sales Engagement platform available in the market. Salesloft is the one place for sellers and managers to go to execute all their digital selling tasks, communicate with buyers, understand what to do next, forecast with accuracy, and get the coaching and insights they need to win more deals. Thousands of the world’s most successful sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft.

Since our founding in 2011, we have grown into a global, award-winning organization with Lofters based all over the world. As a testament to our organizational health, we have been named by Forbes as one of America’s Best Startup Employers in 2021, Atlanta Business Chronicle’s 2022 Healthiest Employers, three times by Deloitte as a ‘Fastest-Growing Technology Company in North America,’ and have been recognized as a top workplace by Fortune, Glassdoor, Atlanta Journal-Constitution, and Inc Magazine.

In addition to our stand-out organizational health, G2 recently ranked us #1 in Enterprise Sales Engagement and we were named a leader in the 2022 Forrester Wave for Sales Engagement. We received the highest possible score in 26 out of 30 criteria, more than any other vendor evaluated in our category.

We’re redefining an age-old industry. This is challenging work – but our team of driven innovators makes the journey thrilling. We’re fast-paced, cutting-edge, and collaborative. We pursue excellence in everything we do and have a lot of fun along the way. Come join us!

Check us out on Glassdoor and see what people LOVE about working for Salesloft!

IS THIS ROLE NOT AN EXACT FIT? Keep an eye on our Careers Page for other positions!

WHY SHOULD YOU WORK AT SALESLOFT:

  • You will become part of an amazing culture with a supportive CEO and smart teammates who actually care
  • You will work with an amazing team you can learn from and teach
  • You will experience joining a high-growth/high-traction organization
  • You will hear “Yes, let’s do that!” and then have the opportunity to successfully execute on your ideas
  • You will build community with Lofters of many cultures and backgrounds through ERGs and DEI initiatives
  • We have a vibrant, open office that utilizes modern technology
  • You will grow more here than you would anywhere else, that is a promise

Salesloft embraces diversity and invites applications from people of all walks of life. We are proud to be an Equal Opportunity Employer and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.