Saleo is the first and only live demo experience platform. Saleo is used by some of the most recognized brands in SaaS including SAP, HubSpot, 6sense, Salesloft, Sailpoint, Clari and many others. Our AI platform helps transform the live product application to be data complete and relevant to every buyer or vertical / industry. Revenue teams greatly reduce their demo prep time and customer acquisition costs and increase their win rates by providing a “wow factor” not possible without Saleo. The end result is an increased volume of closed deals with more sales efficiency.

Saleo is looking for a highly talented Sr. Director of Marketing based in Atlanta, Georgia. The Sr. Director of Marketing is a key member of the senior leadership team and will work closely with go-to-market teams to lead all marketing strategy and efforts. This role will accelerate our leadership position in the demo automation / experience software category and help clearly communicate our vision, value proposition, and differentiation in the space. Saleo has created a culture of customer obsession and high expectations of execution; this role will have a meaningful impact on the success and direction of the company and will require a creative and master practitioner. This is an opportunity to join one of the fastest growing start-ups in Atlanta that serve some of the largest and most recognizable brands in software.

Responsibilities:

• Identify opportunities to accelerate growth by building and overseeing multiple customer acquisition and retention strategies
• Own and drive measurable sales pipeline through a multi-faceted demand generation strategy
• Build, develop and inspire a team of thoughtful, driven and talented individuals. Invest in and support their overall career success.
• Collaborate with Saleo’s leadership team to refine strategic priorities, annual/quarterly milestones and corresponding forecasts and budgets.
• Develop brand recognition and demand creation strategies within the target ICP.
• Own the continued development of the outbound SDR team
• Build and optimize processes across the marketing organization. Evaluate existing cross-departmental processes. Keep and optimize what works, eliminate redundant processes.
• Optimize our marketing technology stack to fuel top-of-funnel pipeline growth and bottom-of-funnel analysis.
• Define, measure, and optimize quantifiable business, customer, and financial metrics and goals.
• Establishing marketing strategy, content marketing, creative/brand, events (webinars and conferences), customer education/collateral, website, email marketing, PR/AR
• Own launches for products, features, and partnerships ; to drive and increase market awareness of Saleo and ideally adoption, usage, and pipeline.
• Heavy content development incl. SEO-focused blog posts, sales collateral, sales enablement materials, press, newsletters, website and social, case studies, e-books, etc. and across formats (podcasts, webinars)

Requirements:

• 5+ years of experience in leading, building and managing a Marketing team
• A strong track record of compelling work in and for B2B SaaS
• Data-driven and results focussed. You love dealing with both quantitative and qualitative data — tracking, measuring, and evaluating outcomes to demonstrate the impact of your campaigns
• Prior experience working at a high growth startup.
• Experience in the following areas: account-based marketing, demand generation, digital marketing, event & field marketing, content marketing, and community-driven marketing.
• Experience managing multiple projects, with tight timelines, in a fast-paced environment, with multiple stakeholders.
• Ability to move seamlessly between strategy and execution.
• Ability to influence your peers just as exceptionally as you influence clients and prospects.
• Proven track record meeting and exceeding targets of increasing impact and scope.
• Demonstrated team player and highly collaborative
• Exceptional organizational skills, and verbal and written communication skills

Job Details:

• Category: Marketing
• Type: Full Time
• Location: Alpharetta, GA