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Director of Demand Generation

Retail Zipline

Retail Zipline

Sales & Business Development
Multiple locations
Posted on Saturday, April 20, 2024

Zipline is looking for a Director of Demand Generation to spearhead our marketing campaigns and channels, driving demand and supporting pipeline growth. This hands-on role requires an individual capable of both strategizing and diving deep into execution, including marketing automation, account-based marketing, and various demand generation channels. The successful candidate will refine the build out of our demand generation and digital functions, managing both in-house team members and external agencies.

This position is ideal for someone who thrives in a dynamic setting, ready to build, evaluate, iterate, and pivot based on insights. We are looking for a leader who is eager to take on challenges and grow within our company.

Key Responsibilities:

  • Strategy and Execution: Develop and manage comprehensive strategies for demand generation, digital marketing, and ABM. Implement paid advertising campaigns and manage agency relationships.
  • Marketing Automation and Lead Nurturing: Oversee marketing automation processes, optimizing lead scoring, nurturing, and account-based segmentation to enhance lead generation and operational efficiencies.
  • Metrics Tracking and Data Analysis: Establish and monitor key marketing metrics across all funnel stages to ensure campaigns are meeting their targets. Use data insights to inform decisions, drive strategy adjustments, and demonstrate marketing's impact on revenue growth.
  • Digital Optimization: Conduct website and landing page testing, and optimize for SEO. Design campaigns that adhere to digital best practices.
  • Performance Evaluation: Continuously assess campaign performance and ROI. Adjust tactics and strategies using A/B testing and other optimization techniques to improve results.
  • Cross-functional Collaboration: Work closely with the Sales, BDR, and RevOps teams to develop and execute targeted campaigns, ensuring seamless lead routing and funnel conversion.
  • Team Leadership: Manage the Marketing Automation and Operations Manager and oversee various agencies (paid ads, SEO, etc.). Foster a culture of testing and learning across different programs, focusing on creative approaches, copy, audience segments, channels, and tactics.
  • Communication and Messaging: Collaborate with internal and external teams to amplify and extend out messaging. Utilize channels including advocate referrals, events (both in-person and virtual), paid media, and email to propel demand generation efforts.

Must Haves:

  • Minimum of 8+ years of marketing experience creating marketing programs that drive revenue.
  • Minimum of 5+ years in B2B Enterprise SaaS in a demand generation role.
  • Strong ability in developing strategies and executing them to completion.
  • Analytical mindset, results-oriented, with a strong desire to build and innovate in an ambiguous environment.
  • Proficiency in marketing automation tools (HubSpot, Salesforce), web analytics (Google Analytics, Google Tag Manager), and CMS (WordPress).
  • Experience with A/B testing and optimization principles.
  • Demonstrated experience in ABM, analytics, and working with sales, BDR, and Revenue Operations teams.
  • Excellent communication skills and adept at cross-functional collaboration.

Employee Benefits

  • Stock Options
  • Paid Flexible Time Off (including time off to care for family members, as well as Sick Time)
  • Paid Parental Leave Benefit
  • Group Health Insurance (Medical, Vision, and Dental) with a variety of PPO & HMO plans and a flexible spending account
  • 401(k) Retirement Plan
  • 100% Paid Life and Long-Term Disability Insurance

The “Extras”

  • Remote Work: Join a flexible, effective remote team and work where you’re comfortable- literally anywhere! We’ve had Zipliners join us from vans, RVs, sailboats, and AirBnBs around the globe.
  • Computer accessories and office setup: There’s a science to being effective at home and we help you get there with the right equipment and accessories that you need.
  • Company off-sites: Most years we come together (IRL!). Past retreats were held in Santa Cruz, New York, Mexico City, Puerto Vallarta, and Costa Rica.
  • Education stipends: We believe in perpetual learning! If there’s a class that you want to take or a book that will help you expand your horizons, we’ll support it, as long as it fits within our team budgets.
  • Coffee Stipend: To encourage breaks and a change of scenery, we provide a small stipend each month to get you out of the house and relax at your favourite coffee spot.

A note on our Flexible Time Off Policy - We don’t have a set number of “Days Off” at Zipline, and instead Zipliners request time off when and as they need it, under a Flexible Time Off Policy. Each request is then reviewed by your manager and a decision is made with all of the appropriate business considerations accounted for. Typically, we see Zipliners using 15-25 days per year, and it’s important to note that time off is not unlimited.

We value diversity of all kinds and are committed to building a diverse and inclusive workplace where we learn from each other. We are an equal-opportunity employer and welcome people of all different backgrounds, experiences, abilities, and perspectives.

Got More Time, here’s more about Zipline!

How do we work? Remotely. We have been 100% remote since the company was founded. We come together as a company every week for our Wednesday Socials, where the topic can be a classic “Standup” format, a micro-learning around burnout and mental health, followed by discussion, silly trivia…and anything in between! Some Fridays, we come together to learn from each other. One week it might be about opossum rescue. Another week it might be an update on our product roadmap or the results of our customer satisfaction survey. We are all expert Zoom navigators, and love the freedom of working from anywhere, using technology to connect.

With Zipline, retail employees feel more connected, understand the role they play in the brand’s mission, and feel good about the work they’re doing. This is important to us because retail is one of America's most populous workforces but also one of the most underserved. Through Zipline, we can touch on one in four American workers whose jobs and needs are often underrepresented.

We have made incredible progress but changing the industry is hard. We are well funded by leading venture capital firms like Emergence Capital and ready to scale. We need your help to improve how this 4.4 trillion dollar industry communicates with its store employees. Cumbersome, slow, and inefficient systems should not be the status quo.

Help us retool retail, and Keep Today on Track