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Director, Product Marketing



Marketing & Communications, Product, Sales & Business Development
New York, NY, USA
Posted on Friday, March 29, 2024
Regal.io empowers businesses to add a human touch at key moments in their online experiences in order to win customers over and drive more sales. Our branded, event-driven calls and texts skyrocket answer rates by treating customers like royalty, and drive 25%+ more revenue. Growing revenue is the top priority for every C-level executive. Marketing spend and website optimization is table stakes already, and now the fastest growing businesses are adding a human touch to better convert website visitors. 100+ leading brands including Kin, Ro, Angi, Ethos, Fidelity Life, Career Karma and AAA use Regal.io to proactively engage their customers in real-time with event-driven calls and text messages, which result in higher conversion and more revenue.
Our team is led by industry veterans who previously built Handy (acq. by IAC / ANGI Homeservices in ‘18), and the rest of our team is made up of customer-obsessed, fun and hardworking team members across product, engineering, marketing, sales and more! We share common set of values that we look for in every new hire:
*Customers are royalty
*Data beats opinion
*Fast-paced execution wins
*Growth mindset
*Enjoy the journey
Come join us as we create a category-defining company, and follow Regal's company page on LinkedIn to stay up-to-date on our journey and current job openings!
Regal is seeking an experienced Director of Product Marketing to drive our product positioning by owning our go-to-market launch strategy for the product portfolio and new features. Reporting to the CEO, you will work closely with our marketing, product & engineering team members. As Regal's Director, Product Marketing, your skillset will encompass excellent writing and communication skills. You will have a passion for marketing technology and defining the future of B2C outbound sales. Additionally, if you're a marketer with experience creating content effectively and quickly and are hands-on, you will thrive in this role. Regal has big ambitions for our product marketing team, and we want you to help us lead that charge!


  • Develop and support the go-to-market launch strategy for the product portfolio and new features within the Regal platform: define objectives and create accompanying messaging
  • Own rollout programs, including sales enablement, customer communications, and external marketing (collateral, website, content, and PR)
  • Lead product launch process with Product to bring new products and features to market
  • Ensure that internal communication is clear and consistent and that feedback loops are seamless
  • Partner on our sales enablement and training, including the development and rollout of materials such as sales demos, scripts, videos, customer stories, case studies, and more
  • Develop and conduct internal product communications and training across all teams: Sales, Product, Customer Success, and Marketing about the product roadmap and new releases
  • Strong writing skills are a must, as you will be responsible for defining Regal’s value proposition, including customer pain points, differentiators, market trends, and competitive analysis


  • 5-10 years in product marketing leadership with B2B SaaS organizations
  • Experience writing and editing copy for various channels
  • Strong communication skills
  • Ability to work closely with team members across divisions in a fast-paced environment
  • Design skills are a plus, but not a requirement


  • Competitive compensation packages, including early stage equity
  • 401k plan
  • Flexible PTO & 11 paid holidays
  • Medical, dental, vision insurance (80% covered by Regal for individuals and all dependents!)
  • Paid parental leave
  • Happy hours, team outings, & biannual off/onsites
  • Pre-tax commuter benefits
  • Complete laptop workstation
  • & more!
This position is available in New York City.
We have offices in NYC (HQ- NoMad) & Boston (Downtown/Financial). Hybrid roles are required in office T/W/TH and office optional M/F. Covid protocols and vaccination policy in place.