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Senior Director, Demand Generation



Marketing & Communications, Sales & Business Development
Chicago, IL, USA
Posted on Saturday, May 18, 2024

Why project44?

At project44 we’re on a mission - to make supply chains work. project44 optimizes the movement of products globally, delivering better resiliency, sustainability, and value for our customers. As the supply chain connective tissue, we operate the most trusted end-to-end visibility platform that tracks more than 1 billion shipments annually for the world’s leading brands. The undisputed leader in the market, project44 was named the Leader in the Gartner Magic Quadrant, #1 in FreightWaves’ FreightTech 25, and the Customer’s Choice in Gartner Peer Insights’ Voice of the Customer report. project44 is headquartered in Chicago with a diverse and fast-growing, global workforce.

If you’re eager to be part of a winning team that works together to solve some of the most challenging supply chain challenges every day, let’s talk.

About the Role

As the Senior Director of Demand Generation at project44, you'll lead our efforts in driving marketing programs to generate high-quality leads and boost pipeline growth. Collaborating with Sales, Marketing, and Product teams, you'll develop and execute integrated campaigns across various channels to increase brand awareness and demand for project44's solutions. This role requires strategic thinking, strong leadership, and a focus on optimizing marketing ROI in a dynamic industry landscape.

Key Responsibilities

  • Strategic Demand Generation: Develop and implement comprehensive demand generation and account-based marketing strategies aligned with business objectives to drive pipeline and bookings growth.
  • Cross-functional Collaboration: Partner with Sales and Marketing teams to ensure alignment and integration of demand generation efforts with overall business goals.
  • Campaign Development and Execution: Lead the creation and execution of integrated marketing campaigns across a variety of channels to drive engagement and conversions.
  • Performance Analysis and Optimization: Utilize data-driven insights to continually assess and optimize campaign performance, ensuring maximum ROI and effectiveness.
  • Team Leadership and Development: Lead a high-performing demand generation team, providing guidance, mentorship, and professional development opportunities.
  • Market Research and Insights: Stay informed about industry trends, competitor activities, and customer insights to inform demand generation strategies and tactics.

Requirements & Preferred Skills

  • Professional Experience: 7+ years of experience in B2B demand generation, preferably in the technology or SaaS industry, with a track record of driving measurable results.
  • Leadership Skills: Proven ability to lead a team and inspire cross-functional teams to achieve ambitious goals in a fast-paced environment.
  • Strategic Thinking: Strong strategic mindset with the ability to develop and execute complex demand generation strategies that drive business growth.
  • Analytical Skills: Proficiency in data analysis tools and techniques to measure and optimize campaign performance.
  • Collaboration: Excellent collaboration and communication skills with the ability to work effectively across teams and influence stakeholders at all levels.
  • Creativity: Innovative thinker with a creative approach to campaign development and problem-solving.
  • Adaptability: Ability to thrive in a dynamic, rapidly evolving industry and adapt strategies to changing market conditions.
  • Bachelor's degree in Marketing, Business, or related field. Master's degree is a plus.

Diversity & Inclusion

We're designing the future of how the world moves and is connected through trade and global supply chains. We can only deliver a truly world-class product and experience if our teams are as diverse and unique communities we are building for. So it's up to us to create a company where anyone can bring their authentic self to work everyday. We're constantly working to improve, and we accept our responsibility to elevate the voices left in the margins. It's on every one of us.

Our focus on inclusion manifests in the way we hire, the customers we serve, and the regions we prioritize. We're building a company that every one of us at project44 is proud to work for: a company that celebrates you for being you.

We pride ourselves on celebrating everyone — project44 is an equal opportunity employer actively working on creating a diverse and inclusive work environment where underrepresented groups can thrive. If you share our values and our passion for helping the way the world moves, we’d love to review your application!

For any needed accommodations during the hiring process, please email recruiting@project44.com. Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements.

More About project44

Since 2014, project44 has been transforming the way one of the largest, most important global industries does business. As transportation and logistics continues to evolve and customer expectations around delivery become more demanding, industry technology must rise to the occasion. In just a few short years, we’ve created a digital infrastructure that eliminates the inefficiencies caused by dated technology and manual processes. Our Advanced Visibility Platform is used by the world’s leading brands to track shipments, collaborate with supply chain partners, drive operational efficiencies, and create outstanding customer experiences.