Vice President, Planning

Lotame

Lotame

New York, NY, USA

Posted on Apr 20, 2026
Company description Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse. Overview The VP, Planning provides leadership across a single small-medium client or a group of small clients. This person reports is responsible for the quality of work produced by the cross-functional teams, maintaining strong client relationships, and helping the EVP drive organic growth on their assigned account(s). Responsibilities Knowledge DTC CPG/Retail media expertise Understands the total marketing process and the strategic role of media Provides insights on industry trends and client's business Contributes to thought leadership in the form of POV’s and articles Managing and Leading Others Builds trust, models inclusion, and shows respect for all employees Exerts some lateral influence to manage cross-functional employees Provides clear communication on business initiatives and client requests Ensures teams are properly trained on tools and processes Drives adherence to PHM processes and best practices Participates in formal development process, including performance management, goal-setting, mid- and yearly reviews Nurtures and develops mid-level and lower-level talent on assigned accounts Participates in Infinite Roar's interviewing efforts Strategy & Account Management Drives the planning process Owns overall media strategy, approach, and assigned account Owns strategic questions and concerns related to the client’s media efforts Collaborates with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs Represents the interests of cross-functional teams in client and agency partner meetings where those teams are absent Pushes for continuous improvement of self, team, and client deliverables Provides a point of escalation Organic Growth and New Business Assists EVP in setting organic growth goals Helps EVP drive adherence to organic growth roadmaps and business plans Volunteers for pitch teams, task forces, side hustles, etc. Encourages team to incorporate new agency initiatives into recommendations Assists EVP in identifying opportunities to upsell and cross-sell to existing clients Scopes client work with Business Management partner Client Service Responsible for relationships with clients and agency partners Conveys passion for clients and their businesses Works with clients to shape their marketing priorities Takes initiative in developing new client relationships Models outstanding client service for team Drives professional, impactful standards within team for all written and verbal contact with clients; 'gold-standard' writer and presenter Serves as point of escalation for client concerns Qualifications 10+ years media experience 6+ years management experience preferred Deep cross-channel media knowledge and experience CPG and/or Retail experience required Must be on-site at client location 2x week Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $210,000 - $235,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be <