Overview How You’ll Make an Impact At Epsilon, we do more than collect and store data. We help some of the world’s biggest brands discover real opportunities inside the data types, delimiters and decimals. We’re looking for an experienced CRM Manager to help drive the development and execution of CRM strategy across assigned client engagements, partnering with cross-functional teams (CRM, Analytics, Creative, and Technology) to deliver customer-led lifecycle programs that improve engagement, conversion, and retention. This role blends critical thinking with hands-on leadership of planning, testing, measurement, and optimization—ensuring CRM programs are actionable, scalable, and aligned to client business outcomes. The ideal candidate is comfortable navigating complex, multi-agency environments, translating customer and performance insights into clear CRM plans, and collaborating with channel owners to bring lifecycle journeys to life across email, SMS, push, in-app, and on-site touchpoints. What you’ll do: CRM & Lifecycle Strategy Leadership Lead the development of CRM and lifecycle strategies across key customer moments (e.g., onboarding, engagement, conversion, loyalty,reactivation), ensuring strategies are customer led, insight driven, and aligned to client business objectives. Translate business goals and audience insight into clear CRM roadmaps, journey frameworks, channel roles, and campaign priorities. Define strategic approaches to segmentation, targeting, personalization, and frequency—grounded in available data and the client’s operational reality. Strategy to Execution Partnership Partner closely with CRM execution, operations, analytics, and technology teams to ensure strategic intent is clearly understood and delivered as designed. Act as the strategic steward throughout execution—pressure testing feasibility, resolving ambiguity, and making informed tradeoffs when constraints arise. Ensure campaign briefs, journey designs, and testing plans are execution ready without becoming the hands on executor. Measurement, Testing & Optimization Framework Define success metrics, benchmark frameworks, and test and learn agendas that connect CRM activity to meaningful business outcomes (e.g., engagement quality, retention, frequency, incremental value) Partner with analytics teams to interpret performance and translate results into strategic insights, recommendations, and iteration plans Establish learning roadmaps that evolve CRM strategy over time, not just campaign by campaign optimization Client & Partner Leadership Serve as a day to day strategic point of contact for CRM and lifecycle thinking, clearly articulating strategy, rationale, and implications to client and internal stakeholders Develop clear, compelling strategic narratives that explain what’s working, what’s not, and what comes next Navigate multi agency models by aligning roles, responsibilities, and ways of working across partners Capability & Best Practice Development Contribute to the evolution of Epsilon’s CRM strategy best practices, frameworks, and templates Stay current on trends impacting CRM strategy and translate them into practical, client appropriate guidance. About you: Strong problem-solving skills with the ability to own problems end-to-end and deliver results. Consultative mindset — comfortable being “first in,” building relationships, communicating broadly, and tackling challenges head-on. Collaborative team player with an eagerness to learn from peers and mentors while contributing to a culture of growth. Motivated to grow your career within a dynamic, innovative company. Who You Are What you’ll bring with you: 5 to 8+ years of experience in CRM, lifecycle marketing, loyalty marketing, retention marketing, or digital marketing strategy (agency, consulting, or in house). Strong working knowledge of CRM channels and lifecycle mechanics (email, SMS, push, in app, personalization), including their role in loyalty and member engagement. Demonstrated experience developing segmentation, journey strategies, test plans, and optimization roadmaps grounded in performance, customer insight, and loyalty behavior. Comfort translating data and analysis into clear strategy and stakeholder ready narratives. Proven ability to manage multiple workstreams, collaborate cross functionally, and drive outcomes in fast paced environments. Strong client facing communication skills (written + verbal), including presentation and workshop facilitation. Why you might stand out from other talent: Advanced certifications with any of the aforementioned subject matter is preferred. Master’s Degree in Marketing or a related subject matter is a plus. Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice. Base Salary: $100,000.00 - $185,600.00 Actual compensation within the range will be dependent upon, but not limited to the individual’s skills, experience, qualifications, location and application employment laws. The salary pay range is subject to change and may be modified at any time. The application deadline for this job posting is 05/25/2026. Additional Information When You Join Us, We’ll Create Something EPIC Together Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world. Our pillars aren't just words. They're how we show up every day. People centricity: We focus on employee well-being in an environment where colleagues truly care about each other. Collaboration: We work together, support one another, and collectively achieve goals. Growth: There are endless opportunities for growth through learning, development and career advancement. Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches. Flexibility: We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively. Our values guide us to create value for our clients, our people and consumers. Act with integrity Work together to win together Innovate with purpose Respect all voices Empower with accountability These pillars and values are our foundation—shaping our culture, guiding our decisions, and uniting us in common purpose. Because You Matter As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following: Time to Recharge: Flexible time off (FTO), 15 paid holidays Time to Recover: Paid sick time Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling Epsilon benefits are subject to eligibility requirements and other terms. Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation. For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply. #LI-AM1