Company description Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer. Overview Senior Digital Strategist with deep expertise across the full CX ecosystem (web, CRM/CXM, social), bringing a customer-first, insight-led approach to building integrated strategies that connect brand, experience, and business outcomes. This role is pivotal in ensuring end-to-end strategic cohesion, working in close partnership with the Client Lead to shape direction, challenge briefs, and unlock growth opportunities. The role also leads and manages the BX Strategist, ensuring strong alignment between brand strategy (BX) and consumer experience (CX)—translating brand positioning and ICP into meaningful, actionable experiences across all touchpoints. Responsibilities Strategic Vision & Planning Define and lead holistic CX strategies aligned with client business objectives and growth ambitions. Act as a key strategic partner to the Client Lead, co-owning the overall strategic narrative and direction. Translate business challenges into actionable, insight-driven strategic plans. Collaborate with the Data Strategist to define KPIs and measurement frameworks to track success and impact. CX Consistency Across Digital Touchpoints Ensure a seamless, high-quality and consistent experience across all digital touchpoints (social, website, CRM/CXM). Guarantee integration between channels, delivering a unified and cohesive customer journey. Own the strategic layer of briefs, ensuring all outputs align with CX principles and business objectives. Review and elevate incoming client briefs, challenging them where needed to ensure strong strategic grounding and CX impact. Audience Insights & Research Partner with CMI and Performance teams to uncover actionable consumer insights and define high-value audiences. Identify research needs and guide studies that inform strategy, segmentation, and activation. Ensure all strategies are grounded in data, behaviors, and real customer needs. Content & Experience Strategy Provide strategic direction to content teams to ensure output is audience-centric, channel-relevant, and journey-driven. Ensure content ecosystems are designed to support both brand building (BX) and experience performance (CX). Guide how content connects across touchpoints to deliver meaningful, end-to-end experiences. Innovation & Trend Leadership Stay ahead of digital, CRM, and CX trends, identifying opportunities to innovate and differentiate. Proactively recommend new approaches, tools, and frameworks to improve engagement, efficiency, and effectiveness. Bring forward-thinking ideas that strengthen competitive advantage. Collaboration, Leadership & Team Structure Work hand-in-hand with the Client Lead as a core strategic counterpart, ensuring alignment between client vision, business needs, and strategic output. Manage and mentor the BX Strategist, ensuring: Strong alignment between brand strategy (BX)and CX strategy Clear translation of brand positioning, purpose, and ICP into actionable CX plans Consistency between brand narrative and experience execution across touchpoints Lead cross-functional collaboration across Creative, Media, Content, and to ensure integrated delivery. Maintain and evolve CX frameworks, guidelines, and strategic documentation. Support team development, mentoring junior talent and elevating strategic thinking across the team Qualifications +8 years of experience in strategic planning, CX strategy, brand experience (BX), or integrated digital strategy, ideally within agency environments. Proven experience leading end‑to‑end CX strategies across digital ecosystems, including web, CRM/CXM, and social. Strong ability to connect brand strategy, consumer experience, and business outcomes into integrated strategic frameworks. Demonstrated experience acting as a senior strategic partner to client leadership, with confidence to challenge briefs, elevate thinking, and influence direction. Solid background in insight‑led strategy, working closely with Data, Performance, and CMI teams to define audiences, KPIs, and measurement frameworks. Experience translating brand positioning, ICPs, and value propositions into actionable CX and content strategies across touchpoints. Strong understanding of content ecosystems and how content supports both brand building (BX) and experience performance (CX). Proven leadership experience managing or mentoring strategists, ensuring alignment between brand strategy (BX) and customer experience (CX). Ability to lead and collaborate within cross‑functional teams (Creative, Media, Content, Data, CRM) to deliver integrated solutions. Strong strategic communication skills, with the ability to clearly articulate ideas, frameworks, and recommendations to senior stakeholders. Curious, forward‑thinking mindset with a strong interest in innovation, trends, and emerging CX, CRM, and digital experience practices. Fluency in English is required; additional languages are a plus. Additional information Why join us? Because we offer reasons such as: 🌟 Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. 🚀 Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills. 📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel". 🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon. 🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. 🎉 Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important! 🧘🏻‍♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions. We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.