Company description Publicis Groupe is a world leader in marketing, communications, and digital business transformation, driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework. It’s a cultural model we've built to unite our people in a collaborative way of thinking and working. Publicis Groupe offers its clients seamless access to the expertise of its 80,000+ talents across 100+ countries globally. In Australia, our powerhouse of marketing capabilities stretches across creative agencies (Saatchi & Saatchi, Leo Burnett, Publicis Worldwide), media agencies (Starcom, Zenith, Spark Foundry), Razorfish, Digitas, Epsilon, Arc, Prodigious, PMX, and Herd MSL. We also have Publicis Sapient driving digital business transformation for our clients. Our agency, Influential, is part of Publicis Groupe, adding to the depth and range of capabilities across the Groupe. We’re an end-to-end Social & Influencer agency that brings the best of creative and media expertise, with a deep understanding of the social landscape to craft ideas that connect brands with culture. Overview The role This is a senior, end‑to‑end social strategy role for someone who believes social isn’t a channel — it’s where culture is made, communities are built, and brands earn their relevance. As Senior Social Strategist, you’ll own how Influential thinks about social strategy: from cultural insight and creative direction through to community design, platform thinking and creator ecosystems. You’ll connect culture, creativity and community into unapologetically strong strategies that brands can actually execute. This is a rare opportunity to shape the strategic point of view of one of ANZ’s most influential 😉 social and creator agencies. What you’ll do: Own social strategy, end to end Lead the development of best‑in‑class social strategies — from insight and cultural tension through to creative territories, formats and ecosystems. Translate brand problems into sharply defined social roles, behaviours and opportunities. Shape platform strategy that goes beyond optimisation into meaning, momentum and scale. Be obsessed with culture Track, decode and articulate cultural shifts, subcultures, communities and behaviours — and turn them into usable strategic opportunity. Bring a strong POV on what matters now (and what’s next), not just what’s trending. Help clients navigate culture with confidence, credibility and creativity. Design for community, not just reach Think beyond campaigns to community building, creator ecosystems and long‑term relevance. Design always‑on social systems that reward participation, belonging and fandom. Work closely with creators, talent and partnerships to ensure strategies are built for real people, not abstract audiences. Help clients develop campaign and always on strategies across Social platforms and Inlfuencer Connect strategy and creativity Collaborate deeply with creative, influencer, content and client teams to bring strategies to life. Write inspiring, clear and commercially grounded creative briefs. Be the strategic partner creatives and social teams want to work with — opinionated, generous and sharp. Partner with our Creative Director and Creative team to deliver Award Winning social and Influencer work. Shape Influential’s strategic edge Help define and evolve Influential’s POV on social, creators, culture and community. Contribute to thought leadership, credentials, pitching and product development. Mentor junior team members and raise the overall strategic bar across the agency. What we’re looking for 7+ years’ experience in social strategy, creative strategy or cultural strategy (agency or equivalent). A proven track record building end‑to‑end social strategies, not just content plans. Deep understanding of platforms, creators and internet culture — and how they intersect. A genuine obsession with culture, creativity and community. Sharp strategic thinking paired with the ability to clearly articulate ideas (written and verbal). Ability to find and define insights and strategy Passion for knowledge and thirst to understand people and culture Confidence to challenge briefs, push thinking, and lead rooms — with clients and internally. A collaborative mindset and strong belief that great strategy is made with others, not in isolation. Passionate about strategy and delivering Thought Leadership in the space Ability to grow and develop team members in Strategy Experience in pitching and New Business wins Deep experience and knowledge in – Reddit, TikTok, Meta, YT and emerging platforms Experience in research and insight writing Why Influential Influential sits at the intersection of social, creators, culture and creativity — inside Publicis Groupe, but with its own distinct voice and ambition. We are on a mission to create the best social first campaigns for iconic Australian brands. This role is for someone who doesn’t just want to do social strategy — but wants to define what great social strategy looks like for clients, creatives and the industry. If you’re passionate about social, love working with talent, and want to make real impact for brands — we’d love to hear from you. Additional information Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com. Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing. A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us." Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes. A culture of open feedback and support to reach your goals through our Career Conversations program. A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees. Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service. Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave. Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs. A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/ Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network. If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions. Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.