Company description Company Description Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide. Overview Publicis Groupe is seeking a Director of Social Commerce & TikTok Shop Programs to lead the strategy, build, and activation of TikTok Shop solutions for global clients. This role will oversee programs end-to-end (brief to launch and beyond), ensuring scalable, revenue-driving social commerce execution. You’ll act as the senior client and internal lead, working across media, creative, e-commerce, and analytics teams to deliver integrated TikTok Shop campaigns. This is a key opportunity to help build a Groupe-wide Centre of Excellence and shape the future of social commerce within Publicis’ Power of One model. Responsibilities Lead TikTok Shop strategy and activation from brief through launch Oversee shop operations (catalogues, PDPs, fulfillment, compliance) Drive paid media, influencer, and content amplification strategies Define and track performance metrics (KPIs, ROAS, GMV) Act as a trusted client advisor and senior stakeholder lead Support new business, thought leadership, and capability building Qualifications Strong experience in paid media, e-commerce, or social commerce Proven experience launching and scaling TikTok Shop (or similar platforms) Deep knowledge of paid social, influencer marketing, and retail operations Experience driving revenue growth and performance marketing outcomes Confident working with senior stakeholders and cross-functional teams Leadership experience managing and developing teams Additional information Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including: 📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). Publicis Groupe works primarily from the office or our clients' office four days per week. At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included. #LI-NP1