Company description MSL is a global public relations firm focused on building influence that delivers meaningful impact for business and society. We bring together strategists, storytellers, and creators to help brands and leaders earn attention, trust, and relevance in a public environment shaped by platforms, algorithms, and generative AI. Our work is grounded in a simple belief: influence isn’t about volume or visibility alone. It’s about shaping how people perceive, talk about, and act on what brands put into the world. That requires deep audience understanding, strong judgment, and communications that feel credible, human, and timely. Across markets and categories, we partner with organizations of all sizes to navigate change, build connection, and strengthen their role in culture and community. It’s our people, their curiosity, craft, and care for the work, that turns strategy into stories and ideas into lasting impact. Overview As an Account Manager, Influencer your job is to partner with clients to relentlessly pursue innovative creative thinking, with a focus on identifying and leveraging new trends, executing programs, and developing client relationships. An essential ingredient of your success is to tell the client’s story and relentlessly pursue the best ROI, and the ability to partner and collaborate with a number of internal and external stakeholders. This role requires a passionate team leader with very strong creative, strategic thinking and organizational abilities. A strategic, creative and analytical thinker who can create cross-channel media strategies for our clients. Responsibilities Develop and support influencer communication deliverables to meet client objectives, while acting as project lead under senior leaders on campaigns Very strong in client communications and account management Experience with influencer advertising (strategy development and executional experience) Build strategic influencer programs including partner selection, vetting, outreach, negotiation and contracts, creative briefing/reviews/edits, paid media integration and analytics/reporting. Have strong knowledge of the influencer marketing space, key players and industry changes leveraging our in-house platform (powered by CreatoriQ) Work alongside our creative teams to develop creative for influencers Strong understanding of content strategy implementation Demonstrate a superior understanding of the Canadian social media and influencer landscape and update broader team on emerging trends in the industry Building social advertising strategies to support client campaigns; able to place and track ads across social media platforms (e.g., Meta, X, TikTok, YouTube, LinkedIn, Quid or similar for insights) Strong social writing skills; ability to write effective and thumb-stopping social content Acumen for social creative development; ability to work with and manage production partners during client campaign planning and execution ((i.e. manage creative specs and assets, work collaboratively with project manager, clients and partners on detailed work back schedules, prepare and manage promotions plans etc.) Work alongside IAT partners to manage trafficking and content deployment Build and manage strategic social influencer campaigns to grow and achieve business goals Ability to work collaboratively with other agency partners Participating in forecasting budgets and invoicing for a specific set of client accounts; participate in organic growth of existing client base Promote an inclusive culture by coaching and mentoring team members Qualifications 4-6 years of experience in public relations with experience in the influencer space Extensive experience in media relations, social media, event management and influencer relations Experience with social media platforms such as Meta, Instagram, X, Pinterest, etc. is needed A passion for working with exciting international brands Post-graduate diploma in Public Relations, Corporate Communications or related discipline Track record of developing creative public relations strategies and programs Entrepreneurial spirit and excitement to become an integral part of a new kind of agency Excellent communication skills, dynamic, team player, excellent time management and organizational skills Passionately committed to collaboration Excellent cross-functional leadership, presentation and communication skills; dynamic team player Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks Superior time management and organizational abilities Strong interpersonal abilities to effectively manage all internal and external relationships, vendors and agency partners Demonstrated interest in AI. You already see how it can benefit and amplify our client's campaigns. Ability to be flexible in a changing work environment and work well under pressure Influencer relations is an asset Additional information At MSL, you’ll do meaningful work for some of the world’s most influential brands - alongside a team that values ambition, creativity, and authenticity. We offer: Competitive compensation and benefits, including generous vacation and mental health support Hybrid work environment and flexible scheduling Parental leave top-up and professional development allowances Regular social events, wellness programs, and volunteer opportunities Access to world-class learning and leadership development through Publicis Groupe A culture that celebrates collaboration, innovation, and career growth This is a hybrid role tied to our Toronto office. Salary Transparency matters to us. The salary range for this position is CAD$70K-$80K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. AI Use We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people. We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request. To apply, click “I’m Interested” and submit your resume. We thank all applicants for their interest - only those selected for an interview will be contacted. Note that only those being considered for an interview will be contacted. Thank you very much for your interest in working at MSLGROUP Canada. We look forward to meeting you! MSL is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.