Senior Digital Activation Executive (Social & Programmatic)
Lotame
Melbourne, VIC, Australia
Posted on Apr 10, 2026
Company description At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do. In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie. Overview ROLE PURPOSE The Senior Digital Activation Executive is a transitional role in their journey to becoming a manager. The SDAE has responsibility over multiple clients across programmatic and social. They are also responsible for the output of executive and coordinator in their team – ensuring the final product to clients is delivered to Spark Foundry standards. SDAEs are judged by their client and technical ability but also their ability to support and train executives within their team to ensure a consistent level of service and final product for our clients. SDAEs are expected to lead tier 2 and 3 client relationships, leading WIPs and business reviews and able to own client presentations, and brief recommendations. KEY OUTPUTS • Full ownership of client relationship and service on tier 2 & 3 clients and engaging line managers when required in a timely fashion. This includes: • Leading response to tier 2 and tier 3 client briefs and building programmatic media recommendations that achieve strong client outcomes. • Smooth implementation and delivery of programmatic and social campaigns • Timely and accurate delivery of ad trafficking • Excellent data analysis skills and ability to translate insights into actionable recommendations • Management of DAEs on a day to day basis – educating and motivating them to develop skills and responsibilities. • Responsible and Accountable for output of execs in your team Team & Communication • Developing strong working relationships with their immediate team and wider agency team • Full ownership of all workflow on tier 2 & 3 clients, engaging line managers when required in a timely fashion with no errors • Developing strong working relationships with line manager and able to manage upwards when required • Excellent communication skills with close monitoring & escalation of issues in a timely manner. Client •Timely and professional client communication. 24 hour maximum turnaround on e-mails, with a courtesy response on all that require additional time. • Works autonomously to meet client objectives and deliverables via innovation • Lead client contact on tier 2 and tier 3 clients, providing key updates to clients, delivering reporting meetings, business reviews and leading WIPs Technical • Excellent programmatic and ad operations experience and knowledge • Be able to operate campaigns and troubleshooting in DSP’s. • Very solid understanding of supply chain: Deal set-up; Supply Optimisation • Strong data analysis, insights and reporting ability translated into actionable improvements for client outcomes • Excellent in planning Social channels based on business objectives SKILLS AND EXPERIENCE • Keeps up to date on industry trends and beta products for testing and how it can be applicable for specific clients • Passes Google certification (DV360 and CM360); Verizon Advanced Certification; Amazon DSP Certification • Experience across the following platforms: Microsoft Office including Word, PowerPoint and Excel • Experience using any of the following buying platforms: DV360, Amobee, Verizon, TTD, Mediamath (Preferably 2 platforms). • Experience using CM360 for trafficking and reporting purposes and attribution (other platform will be a plus). • Strong understanding and working knowledge of Australian Media Landscape • Excellent understanding and working knowledge of digital marketing/advertising • Has a curious nature with a willingness for continuous learning and progression • Attention to detail that is second to none • Ability to work well in a team and develop strong relationships both internally and externally • Strong leadership and management potential • Strong organisational skills with the ability to juggle multiple tasks • Client focused and able to identify client needs and prioritize accordingly. • An inquisitive mind who keeps up to date with all relevant industry developments and client relevant changes • Possesses the adaptive gene so can change and adapt to the ever evolving media industry #LI-AN1 Additional information Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com. Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing. A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us." Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes. A culture of open feedback and support to reach your goals through our Career Conversations program. A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees. Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service. Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave. Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs. A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/ Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network. If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions. Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.