Company description Publicis Media is one of Canada’s fastest growing Media Agency networks. The secret sauce? A pool of talented individuals who learn from each other (while tapping into global centres of excellence) and transparency at the core of everything we do, from data reporting to billing all the way to agency leadership. The result is a blend of meaningful work for some of Canadas’ favorite brands and endless opportunities to grow for our team members. Publicis Media has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture. Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions. We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan. We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle. Overview The Paid Social Senior Specialist is highly experienced in executing social media advertising campaigns and has a deep knowledge of the ins and outs of these advertising platforms (Facebook/Instagram, Twitter, Pinterest, Snapchat, LinkedIn, and TikTok). This role reports directly to the account Supervisor/Manager, leading implementation of paid social media plans and assuring high quality of work. This individual understands strategy and feels comfortable Responsibilities • Assisting the Paid Social Supervisor/Manager in the development of media plans to meet client’s goals. • Present strategy plans and performance reports to clients. • Lead campaign execution approach, with strong alignment between strategy and tactical plans.• Educate junior team members on platform best practices. • Work closely with vendors, and other external partners to achieve client goals. • Ensuring a high quality of work for all deliverables to client. Point of contact for clients and different stakeholders. Characteristics of Successful Paid Social Specialist: • Deep understanding of the intricacies across the main social media-advertising platform. • Able to communicate complex solutions to less technical audiences verbally and in writing. • Able to anticipate issues and have a solution driven approach. Loves analyzing data and finding key relevant insights. • Clearly understand client’s goals and uses that to guide ongoing analysis and recommendations. • Team player with a confident “can-do” attitude and an eye on strategy. • Constant learner. • Pristine attention to details. Qualifications • 3+ years of experience in Paid Social Media buying and planning on multiple social platforms for medium and large size clients. • Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred. • Technical proficiency across social media advertising channels (Facebook/Instagram, Snapchat, Twitter, TikTok, LinkedIn, Pinterest, etc.). • Experience presenting data and insights to medium and large audiences. Proven record managing multiple timely delivery and prioritizing projects in highly paced environment. • Experience managing working relationships with internal and external partners. Facebook Blueprint Certification, Twitter Flight School, and Snapchat Certification. • Proficiency in Microsoft Office, with an advanced working knowledge of Microsoft Excel. Additional information We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request. Salary Transparency matters to us. The salary range for this position is $60k - 70k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. AI Use We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people. Publicis Media is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Publicis Media however, only those candidates selected for an interview will be contacted