Company description Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips. Go ahead, the world is waiting. Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital. Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL. Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape. Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience. Overview Role summary The Platform Lead owns the hub roadmap and commercialisation strategy for a suite of platform prototypes ensuring they scale into revenue-generating products. You will balance global Groupe alignment with APAC market realities, oversee the right talent mix, manage IP attribution in Singapore, maintain governance, and lead regional adaptation of global platforms and tools. You will work closely with the Head of Client Solutions, APAC, to define and execute go-to-market (GTM) plans that support the Groupe’s marketing transformation and client capabilities. Key responsibilities: Own the platform vision, roadmap and long-term scalability of the program; define product strategy and success metrics. Translate vision into delivery plans, milestones and releases; coordinate cross-functional delivery with engineering, data, design and business stakeholders. Balance business outcomes, technical feasibility and adoption to prioritise features and investments. Ensure products meet enterprise requirements for security, reliability and compliance; be accountable for platform-level risk management. Oversee commercialisation: product positioning, pricing inputs, business case development and GTM planning in collaboration with Head of Client Solutions. Manage dependencies, risks and stakeholder expectations across regional and global teams; escalate and resolve conflicts appropriately. Lead talent planning and team composition for the platform organisation; mentor and develop product managers and other team members. Own governance, IP attribution (Singapore) and contractual or legal considerations necessary for regional deployment and monetisation. Drive regional adaptation of global platforms and tools so they meet SEA market and client needs. Qualifications Minimum 12 years of relevant experience in product management, platform leadership or equivalent roles, with proven track record scaling prototypes into revenue-generating products. Strong technical leadership and comfort working with engineering, data and security teams. Demonstrated ability to balance business outcomes, technical feasibility and user adoption. Excellent organisational skills; structured thinker who can plan, prioritise and drive complex programs to delivery. Outcome-oriented innovator with a commercial mindset and experience in product commercialisation/GTM activities. Strong stakeholder management skills; able to align global strategy with regional market realities. Experience in governance, IP/attribution considerations and working with legal/commercial teams (preferably with exposure to Singapore jurisdiction). Proven ability to mentor, lead and develop high-performing teams. Desirable experience with platforms skewed towards marketing capabilities (including data, technology, content personalization, creativity, media performance, and workflow automation). Prior experience operating in a global/regionally distributed organisation and working across APAC/SEA markets.