It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

Description:

Direct the regional media roadmap, ensuring local activations align with global COE standards, championing and embedding buyer-group-led media strategies within holistic media planning, while maximizing regional pipeline impact.
They ensure highly-targeted Buyer Group media strategy is executed locally across all paid touchpoints (digital and offline), supporting ABM at Scale.
The role reports to the Regional Director of Media.
They serve as the regional day-to-day point of contact for the external Media Agency of Record, managing regional budgets, local plan execution, and ensuring all paid media is compliant and culturally resonant to the specific Integrated marketing campaign they are accountable for.

Responsibilities:

Define the regional media strategy and mix for an assigned global region, ensuring that budget allocations and channel targeting and journey mapping are optimized for complex B2B buyer journeys.
Ensure assigned regional programs reflect Global COE strategy, while maximizing the account based buyer group pipeline velocity in the region and supporting region KPIs and business objectives.locally and brand KPIs.
Create executive summaries of campaign plan and performance for internal socialization.
Monitor and report on creative asset performance and build recommendations for content strategist.
Drive the agency's testing roadmap, utilizing new channels, formats, and optimization to secure competitive advantage and increase ROI.
Partner with Audience Intelligence to internalize insights, finding new media approaches to engage hyper-targeted Buyer Groups.
Define agency performance standards, and govern execution quality and efficiency, driving continuous optimization and approving strategies against Buyer Group KPIs.
Collaborate with Integrated Marketing, Audience Intelligence, and Regional Marketing teams to ensure synchronized execution and influence adoption of high-impact media plans.
Manage SOWs, invoicing, budget pacing, variance tracking, and provide high-level forecasting inputs to the Director.
Synthesize data (media, audience, analytics) into a unified performance story, proposing actions to improve pipeline velocity and GTM outcomes.
Provide input on the AdTech stack roadmap, evaluating new technologies and defining data flow for the Activation & Experience leader.

Key outputs:

Regional Performance Media Activation Plan.
Campaign and quarterly performance reporting, including coordination of regional insights to support regional and global Quarterly Business Reviews.
Budget Governance & Forecasting Reports.
Testing and Innovation Roadmap.

Qualifications

Skills & competencies:

Qualifications:

Proven expertise in regionalized media activation and the application of global strategic frameworks to local market nuances.

Hard Skills:

Understand regional GTM nuances
Advanced Media Strategy
Agency Management & Governance
Strategic Media Planning (Global, multi-channel B2B)
ABM Activation Platform Experience
Cross-Channel Measurement & Attribution

Soft Skills (Leadership Competencies):

Orchestration & Collaboration
Accountability & Drive
Strategic Storytelling
Budget Management & Financial Acumen

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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