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Job Description

Role Overview:

The M4 Senior Manager for Marketing Benelux is responsible for driving regional marketing strategy and execution across Belgium, Netherlands, and Luxembourg, ensuring alignment with the North marketing strategy while delivering impactful programmes that accelerate pipeline and growth. This role combines strategic planning with hands-on execution, balancing scale with local market relevance.

Key Responsibilities:

Regional Strategy & GTM Alignment:
- Define and implement the Benelux marketing strategy in alignment with North regional priorities and global objectives.
- Partner with sales leadership to ensure marketing plans support go-to-market strategies and revenue targets.
Programme Execution & Local Impact:
- Deliver integrated marketing campaigns and events (online and physical) that drive pipeline acceleration and adoption.
- Ensure programmes are scalable across Benelux while maintaining cultural and market-specific relevance.
Stakeholder Engagement:
- Build strong relationships with sales, partners, and cross-functional marketing teams across Benelux.
- Act as the advocate for Benelux needs within the broader EMEA marketing organisation.
Regional Alignment & Advocacy:
- Align closely with North marketing strategy and secure resources and support for Benelux initiatives.
- Represent Benelux priorities in regional planning forums and influence decision-making at senior levels.
Budget Management:
- Own and manage the Benelux marketing budget, ensuring optimal allocation and compliance with financial guidelines.
- Monitor spend effectiveness and report on ROI for all major initiatives.

Qualifications

8+ years of experience in B2B marketing, with at least 3 years in a leadership role within technology or SaaS industries.
Proven ability to develop and execute regional marketing strategies that drive growth and pipeline acceleration.
Strong stakeholder management and influencing skills across multiple countries and functions.
Expertise in budget planning and financial accountability.
Excellent communication skills in English; proficiency in Dutch or French is a plus.

Preferred Attributes:

Strategic thinker with strong operational execution capabilities.
Ability to balance scale with local market impact.
Collaborative leader who thrives in a matrixed organisation.
Data-driven approach to decision-making and performance optimisation.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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