Senior Marketing Operations Manager
Ironclad
Ironclad is the #1 contract lifecycle management platform for innovative companies. Every company, in every country, in every industry runs on contracts, but managing these contracts slows companies down and costs them millions of dollars. L’Oréal, Staples, Mastercard, and other leading innovators use Ironclad to collaborate and negotiate on contracts, accelerate contracting while maintaining compliance, and turn contracts into critical carriers of operational business intelligence. It’s the only platform flexible enough to handle every type of contract workflow, whether a sales agreement, an HR agreement or a complex NDA.
Ironclad is writing the narrative that shows how beautiful and functional contracting will change business. We’re a leader in the Forrester Wave for Contract Lifecycle Management. We have been recognized as a Fortune Great Place to Work for four consecutive years. Our innovation and work culture have been recognized by Glassdoor's Best Places to Work 2023, Forbes’ 50 Most Promising AI Companies, Wing Venture Capital's Enterprise Tech 30, and Gartner's Magic Quadrant. We work in a highly collaborative environment, and strive to foster a positive, inclusive culture. We’re backed by leading investors like Accel, Y Combinator, Sequoia, and BOND. For more information, visit www.ironcladapp.com or follow us on LinkedIn and Twitter.
As the Senior Marketing Operations Manager, you will be a key driver of success for our Marketing team. In this role, you will lead the charge in streamlining marketing processes, leveraging cutting-edge technologies, and managing business-critical data strategies to fuel pipeline and revenue growth.
We’re seeking a candidate with experience building, scaling, and optimizing modern marketing operations, with a deep understanding of the sophisticated tech stacks utilized by $150M+ ARR companies. This role is ideal for a strategic thinker who thrives on execution to deliver impactful outcomes.
What you’ll be doing:
Marketing Technology Management
Oversee and optimize traditional marketing tools and platforms such as Salesforce, Marketo (and Bizible), 6sense, Google Analytics, Google Tag Manager.
Manage and oversee data enrichment and data automation/engagement tools to ensure we have current and actionable data for our teams.
Evaluate and implement new tools as needed to improve efficiency, enhance campaign performance, and build a culture of continuous improvement.
Campaign Tracking, Attribution and Reporting
Reimagine our tracking framework to ensure accurate data capture across all digital touchpoints, including custom event tracking, UTMs, and pixel implementation.
Have a foundational understanding of website structure, basic coding concepts, and how data tracking/capture is integrated within websites to support effective implementation and troubleshooting of tracking strategies.
Assist in refining our marketing attribution strategy by evaluating and applying various attribution models. Ensure we optimize the use of data from Bizible and UTM parameters to deliver clear, actionable insights into campaign performance.
Partner with the BI team to develop and maintain a KPI and ROI reporting cadence for all marketing functions (Growth, PMM, Comms, etc.)
Data Management, Privacy and Compliance
Work with legal and compliance teams to oversee consent management practices, maintain data privacy standards, and ensure marketing campaigns are executed responsibly and within regulatory frameworks.
Drive data currency, quality, and accuracy through a regular cadence of contact and account enrichment
Ensure all marketing operations comply with GDPR, CCPA, and other relevant data privacy regulations.
What we are looking for:
At least 6 years of marketing operations experience in a SaaS startup environment.
Advanced Salesforce knowledge to build campaign reporting and dashboards
Hands-on experience and current advanced understanding of Marketo is a must (Marketo Certified is a bonus).
Proficient in Google Analytics and Google Tag Manager
In-depth knowledge and hands-on experience with 6sense platform
Strong understanding of GDPR, CCPA, and other data privacy regulations to ensure compliance across the organization.
Have worked alongside (or as part of) a marketing team and understand the end-to-end of building and measuring integrated marketing campaigns
You are an extraordinary communicator and project manager. You have the ability to prioritize projects and clearly communicate timelines to your team and stakeholders.
You are data-driven. You have experience and interest in reporting and can interpret data to help optimize marketing strategies.
A strong communicator. You have experience presenting recommendations and outcomes to senior leaders and an interest in teaching others.
You spot areas of opportunity, analyze them, and proactively provide solutions.
Passionate about marketing operations and technology, stays up to date on the latest trends
Benefits:
Health, dental, and vision insurance
401k
Wellness reimbursement
Take what you need vacation policy
Generous parental leave for both primary and secondary caregivers
Base Salary Range: $170,000 - $200,000
The base salary range represents the minimum and maximum of the salary range for this position based at our San Francisco headquarters. The actual base salary offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our base salary is just one component of Ironclad’s competitive total rewards package, which also includes equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), competitive health and wellness benefits, and a commitment to career growth and development.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.