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Senior Growth Marketing Manager, Paid Media

Ironclad

Ironclad

Marketing & Communications, Sales & Business Development
San Francisco, CA, USA
Posted on Wednesday, June 12, 2024

Ironclad is the #1 contract lifecycle management platform for innovative companies. Every company, in every country, in every industry runs on contracts, but managing these contracts slows companies down and costs them millions of dollars. L’Oréal, Staples, Mastercard, and other leading innovators use Ironclad to collaborate and negotiate on contracts, accelerate contracting while maintaining compliance, and turn contracts into critical carriers of operational business intelligence. It’s the only platform flexible enough to handle every type of contract workflow, whether a sales agreement, an HR agreement or a complex NDA.


Ironclad is writing the narrative that shows how beautiful and functional contracting will change business. We’re a leader in the Forrester Wave for Contract Lifecycle Management. We have been recognized as a Fortune Great Place to Work for four consecutive years. Our innovation and work culture have been recognized by Glassdoor's Best Places to Work 2023, Forbes’ 50 Most Promising AI Companies, Wing Venture Capital's Enterprise Tech 30, and Gartner's Magic Quadrant. We work in a highly collaborative environment, and strive to foster a positive, inclusive culture. We’re backed by leading investors like Accel, Y Combinator, Sequoia, and BOND. For more information, visit www.ironcladapp.com or follow us on LinkedIn and Twitter.


We are looking for a results-driven senior digital paid media marketer to own the strategy and execution for all of our digital paid media programs and channels. You’ll own our top contributing channels for inbound pipe generation and revenue, and have the opportunity to define the strategy needed to hit our next phase of growth. This role sits on the growth marketing team, working closely with our brand, content, PMM, finance & analytics teams. We are looking for someone who can tell a story with numbers, balance short & long term goals, get creative, and loves to experiment.

What you’ll be doing:

  • Define our paid advertising strategy and execution across all paid digital channels: SEM (google & bing), paid social, review channels, youtube, display, etc.

  • Manage and partner with contractors to execute and optimize SEM and paid social channels.

  • Optimize existing channels, implement testing best practices, expand geos & experiment with new channels & audiences to increase traffic, drive leads, and maximize ROI.

  • Partner closely with Brand team to consistently uplevel and test new creative, building out a best-in-class process and feedback loop.

  • Hold quarterly & yearly QBRs to share out learnings & results.

  • Partner closely with Analytics, Marketing Ops, & Finance partners for reporting and forecasting.

  • Support ABM programs with paid ads strategy and execution.

  • Manage paid media budget and optimize to maximize ROI.

  • Collaborate closely with internal marketing teams across growth, PMM, Events to support integrated campaign motion.

Qualifications

  • 5+ years experience directly managing paid marketing channels: Google Ads and LinkedIn

  • 3+ years in B2B marketing experience

  • Experience with Marketo, Salesforce, Tableau preferred

  • Excellent analytical skills

    Benefits:

  • Health, dental, and vision insurance

  • 401k

  • Wellness reimbursement

  • Take what you need vacation policy

  • Generous parental leave for both primary and secondary caregivers

Base Salary Range: $140,000 - $170,000

The base salary range represents the minimum and maximum of the salary range for this position based at our San Francisco headquarters. The actual base salary offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our base salary is just one component of Ironclad’s competitive total rewards package, which also includes equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), competitive health and wellness benefits, and a commitment to career growth and development.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.