Business Analyst
Insightly
We’re a results focused, customer-obsessed company motivated by our passion for empowering digital marketers to achieve success with their campaigns. With intuitive landing page builders and a comprehensive suite of AI-powered features, our platform helps you grow smarter.
In 2024, Unbounce, a leading landing page creation and conversion optimization platform, merged with Insightly, a CRM and marketing automation platform. We’re beginning to move toward a unified brand, making it an exciting time to join and help shape our product strategy. In the meantime, you’ll get to know two powerful tools that simplify how marketing and sales teams collaborate.
Our team's technical expertise and creativity work together to drive our mission forward every day. We strive to be a workplace of inspired minds by fostering an environment where innovative thinking is encouraged, and where everyone is given the opportunity to grow and contribute to the achievement of their goals. We aim to continue being an innovative and inspiring company that both our customers and employees admire—and we invite our future team members to join us!
About the Role
As a Business Analyst, you’ll collaborate with stakeholders across Product, Data, Marketing, Finance, and Sales Ops to gather and prioritize requirements, especially around reporting, KPIs, and product usage insights. You’ll translate needs into clear user stories, manage work in JIRA, and ensure delivery of data-driven dashboards and reports. You’ll play a key role connecting business objectives with actionable insights.
What You'll Be Doing
Gather and Prioritize Requirements
- Lead stakeholder interviews, workshops, and surveys to collect business needs for reporting, analytics, and metrics.
- Define and track KPIs, including conversion rates, adoption, and product usage.
- Prioritize requests, keeping business strategy front and center.
Translate into Action
- Create user stories, acceptance criteria, and wireframes for new reports, dashboards, and analytics tools.
- Manage delivery in JIRA, aligning developers, analysts, and business partners.
Enable Data-Driven Decisions
- Work with Data and revenue operations to develop and maintain self-service dashboards (using Amazon QuickSight) and automate reporting.
- Analyze data using SQL, Excel, QuickSight, and Mixpanel to uncover insights and recommend optimizations.
Own Analytics Implementation
- Support the implementation and rollout of Mixpanel for CRM analytics and user journey tracking.
- Partner with Product and Engineering to ensure accurate event tracking and actionable reporting.
Project Management and Process Improvement
- Track progress, resolve blockers, and deliver analytics initiatives on schedule.
- Identify opportunities for process improvement in data and reporting workflows.
Stakeholder Collaboration
- Present findings to executives, product leaders, and cross-functional teams.
- Build consensus and serve as a key liaison across Product, Marketing, Sales Ops, Finance, and Data.
What We're Looking For:
- 3–5 years experience as a Business Analyst, ideally in SaaS or tech environments.
- Proven skills gathering and documenting requirements, defining KPIs, and building reports.
- Hands-on experience managing complex work in JIRA or similar tools.
- Strong analytical skills; comfortable with SQL, Excel, Amazon QuickSight, and Mixpanel (or similar tools).
- Excellent communication and collaboration skills.
- Familiarity with Agile processes and team collaboration tools.
💵 $67, 185 - 87, 263 CAD or $83,752 - $108,781 USD
🤝 Flexibility and Time Off
- Flexible Time Off Policy - We encourage a minimum of 4 weeks per year!
- Remote First Team
- Flexible Hours
- Work From Anywhere Program
🩺 Health and Wellness
- Health Insurance
- Employee Assistance Program (EAP)
- Quarterly Company Wide Recharge Days
- End of Year Company Wide Holiday Closure
- Maternity & Parental Leave Program
- $2000 Lifestyle Spending Account (LSA)
- Weekly Virtual Yoga Classes
🌱Growth & Future
- RRSP, 401(K), WWK Pension Personal Contributions
- Volunteer Day
- Team Building Budget
- Referral Program ($1000)
- Anniversary Milestone LSA Top Up
- Birthday Day Off
- Professional Development Budget
🌟And more perks!
Share our values:
- Customer First
- Bias for Action
- High Velocity Decision Making
- Value Individuality
- Results Focused
We Value Individuality!
At Unbounce, we want every employee to be excited to bring their full, authentic self to work. When you bring your unique experiences, background, knowledge, perspective, and self-expression while embracing the same from others we learn from each other. We innovate and co-create an environment where team members can do the best work of their careers. We’re bolder and more brilliant together.
We’re dedicated to ensuring each team member feels a sense of belonging, feels safe, cared for, respected and valued for who they are, and trusts that their unique voice is heard, embraced, and meaningfully contributes to decision-making. We’re committed to equitable employee experience, opportunity, pay and support for every employee regardless of gender identity or expression, race, ethnicity, family or marital status, religion, socio-economic status, veteran status, national origin, age, sexual orientation, education, disability, or any other characteristic that makes you unique.
We have no tolerance for sexism, racism, xenophobia, homophobia, transphobia, ableism, ageism, or any other forms of hateful/harmful discrimination and we’re taking action against unequal pay in our community through leading the #PayUpforProgress movement.
If you require any accommodations or support during the recruitment process, please email us at careers@unbounce.com.