At G2, we’re committed to building an equitable and inclusive workplace for all. That's why our compensation program is rooted in market data, transparency, fairness, and individual performance.

Compensation in an offer is determined by factors such as the candidate’s experience, relevant skills, and job-related knowledge.

We’ve built a company-wide framework to provide employees clarity on how compensation and success is measured at each level. This career framework supports our employees' professional growth and guides them to their PEAK.

We also support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO. Click here to learn more about our benefits.

About G2 - The Company

When you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, we have big goals, but we stay grounded in our PEAK (Performance + Entrepreneurship + Authenticity + Kindness) values. You’ll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

At G2, the Senior Manager of Customer Marketing will own and evolve customer lifecycle marketing programs—from onboarding and education to engagement and advocacy—to amplify the value of G2 across audiences and channels. They will develop and execute integrated, data-driven programs that deepen product adoption, strengthen retention, and foster long-term customer advocacy. This role will also include people management responsibilities.

Reporting to the Principal Manager of Customer Lifecycle and sitting within the Customer Experience Marketing team under Product Marketing, the team’s mission is to drive customer adoption, retention, and engagement through cohesive lifecycle experiences that connect product value, community, and customer storytelling.

In This Role, You Will:

Customer Marketing Vision & Team Leadership (35%)

• Execute campaigns aligned with lifecycle strategy

  • Why: To drive engagement, satisfaction, retention, and advocacy among customers

  • How: Partner with cross-functional teams to launch and optimize multi-channel campaigns

• Manage team of 3 individual contributors

  • Why: To ensure effective execution of customer marketing initiatives and individual growth

  • How: Set shared KPIs, monitor performance, provide coaching, and report on team impact

Program Development & Execution (50%)

• Customer Marketing Programs (15%)

  • Why: To amplify customer voices and strengthen engagement

  • How: Launch and optimize initiatives such as testimonials, case studies, referrals, and co-marketing programs

• User Acquisition & Engagement (10%)

  • Why: To grow and retain a loyal, active user base

  • How: Collaborate with Product, Growth, and Marketing teams on targeted initiatives; track engagement metrics

• Customer Education (15%)

  • Why: To increase product adoption and usage through effective educational resources

  • How: Develop and maintain webinars, certifications, and onboarding programs in partnership with Product and Content teams

• Lifecycle Marketing Support (10%)

  • Why: To deliver relevant, personalized messaging at key lifecycle stages

  • How: Execute campaigns across email, social, and in-app channels; manage incentive budgets and coordinate with Finance

Measurement, Optimization & Impact (5%)

• Track campaign performance and collect customer feedback

  • Why: To measure program impact, optimize initiatives, and demonstrate ROI

  • How: Build dashboards, analyze trends, and provide actionable insights to leadership

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• Experience: At least 8 years in customer experience, marketing, or related fields, with 5+ years in leadership roles managing multi-disciplinary teams in technology, SaaS, or marketplaces.

• Skills:

  • Demonstrated success designing and executing customer marketing programs.

  • Strong leadership, team management, and coaching ability.

  • Deep expertise in customer lifecycle and high-impact communications.

  • Proven track record operationalizing and measuring customer programs.

  • Excellent communication, presentation, and interpersonal skills.

  • Proficiency with data analytics and customer feedback platforms.

• Travel:
  Willingness to travel for customer events, conferences, and team meetings.

What Can Help Your Application Stand Out:

• Advanced degree (MBA, MA) is a plus.

• Certifications in Customer Experience, Community Management, or Lifecycle Marketing highly valued.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.

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For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.

How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.

Compensation Range: $110K - $155K