About G2 - The Company

When you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, we have big goals, but we stay grounded in our PEAK (Performance + Entrepreneurship + Authenticity + Kindness) values. You’ll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

The Senior SEO Content Specialist creates high-quality, SEO-optimized content that grows G2’s readership, search visibility, and category leadership. This role blends exceptional writing ability with deep SEO expertise and AI-driven workflows to deliver impactful content at scale.
Beyond content creation, the Senior Specialist supports strategic initiatives, mentors junior writers, and experiments with innovative content formats that keep G2 ahead in an evolving SEO and LLM-driven discovery landscape. The ideal candidate thrives on deadlines, understands how content drives business outcomes, and brings forward fresh, data-informed ideas to evolve our strategy.

In This Role, You Will:

1. Strategic Projects & Initiatives

• Take ownership of small-to-mid-scale SEO content initiatives, from ideation through execution.

• Contribute to team-wide improvements by sharing knowledge, leading process refinements, and supporting cross-functional projects.

• Partner with SEO, Product, and Marketing to align content strategies with business goals.

• Be proactive in communicating progress and blockers, content performance insights, and learnings to managers and stakeholders.

2. Content Creation & AI Optimization

• Write and publish 4–6 long-form, AI-optimized SEO articles per month, maintaining high editorial, AI Overview visibility, and SEO standards.

• Identify high-impact opportunities through LLM and keyword research, competitor analysis, and industry trends.

• Leverage AI-assisted workflows (e.g., G2 review analysis, SERP monitoring, content repurposing) to increase efficiency and uncover unique insights.

• Peer review and mentor teammates by providing feedback on SEO, structure, tone, and competitive positioning.

3. Innovation & Growth

• Experiment with new content formats and AI-driven strategies, such as interactive tools, data-driven storytelling, and multi-channel distribution.

• Stay ahead of shifts in Google SERPs, LLM-driven discovery trends, and competitive content landscapes.

• Regularly propose new opportunities in 1:1s, team meetings, and cross-functional syncs.

• Act as a mentor and thought partner to junior writers, helping elevate the team’s collective work.

You are an ideal candidate if

• You’re curious about where search is headed and understand how SEO, AI, and LLM-driven discovery are changing the way buyers find and evaluate software.

• Writing is your super skill. Whether it’s a data-driven blog post, a thought-leadership piece, or a deep-dive guide, you can produce content that’s not just polished but genuinely valuable.

• You spot high-impact opportunities and hold a record for executing them to drive success. You are curious about how new discovery models (from search engines to AI-driven platforms) shape those opportunities.

• You bring a growth mindset. Experimenting with new tools and approaches isn’t just a checkbox for you; it’s part of your process.

• You’re self-directed and thrive in an environment where you can balance content creation with managing smaller projects from start to finish.

• You focus on impact, not just keywords. To you, the real magic happens when content builds trust with buyers and earns visibility across channels and algorithms.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

• 3–4 years of experience writing and optimizing long-form SEO content, ideally in SaaS, IT, or B2B tech.

• Strong writing portfolio that demonstrates SEO-driven results.

• Advanced editorial skills, including AP style and American English.

• Expertise in SEO best practices and keyword-driven strategy.

• Ability to independently manage multiple projects and deadlines.

• Proficiency with CMS platforms (HubSpot preferred).

• Hands-on experience with SEO tools (Ahrefs, SEMrush, Google Search Console, Google Analytics, or similar tools).

• Excellent written and verbal communication skills for both peer and upward reporting.

• Bachelor’s degree in marketing, communications, journalism, or a related field.

• Familiarity with AI-powered content tools and workflows.

• Graphic design or multimedia content creation skills.

• Prior B2B SaaS writing experience.
  

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.

--

For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.

How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.