Senior Demand Generation Specialist
G2
About G2 - Our People
G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs).
Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.
We support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO. Click here to learn more about our benefits.
About G2 - The Company
When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.
G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!
About The Role
The Senior Demand Generation Specialist will be tasked with supporting the EMEA revenue team as we move upmarket primarily, focussing on driving pipeline and revenue growth within our Commercial and Enterprise segments. You will take ownership of 1:Few Programs via our virtual channels, and develop 1:1 ABM Plays to help convert must-win accounts. In addition, you will support the APAC revenue team by executing a small number of field events across target regions.
You will be a critical contributor, working cross-functionally with multiple teams to create, launch, execute, track, and analyze account-based field marketing programs. This role requires a creative thinker with a strong understanding of ABM, event management experience, and excellent communication skills (both written and verbal). The measures of success for this role are marketing-influenced opportunity production and pipeline creation.
The ideal candidate for this role has:
At least two years of experience in field marketing, demand generation or ABM roles
Driven partnership and alignment with GTM teams including the broader marketing team, sales, partnerships, marketing operations, and others
Strong attention to detail, whether that be in creating amazing experiences or carefully managing tracking, analysis, and optimization of field marketing programs
A proactive attitude, takes action quickly, and thrives in a fast-paced environment
In This Role, You Will:
EMEA ABM Planning and Execution (80%)
Account Planning: Identify key accounts within G2’s EMEA prospect audience and develop tailored marketing programs to drive engagement, in close collaboration with sales.
Account-Based Marketing: You will help create and execute our ABM strategy in EMEA via multi-channel programs and campaigns within our ABM framework.
Cross-Functional Collaboration: Work closely with sales, the broader marketing team, and other internal teams to ensure alignment of ABM activities with overall business strategies and objectives.
Email strategy: You will leverage tools like Marketo, 6Sense (Conversational email), and Groove to create 1:Few and 1:1 campaigns that align to our account-based strategy
Digital strategy: You will collaborate with our digital marketing lead on curating experiences that will engage and convert EMEA target accounts via paid channels
APAC Field / Event Marketing Support (20%):
Event Management: Plan, execute, and oversee a series of executive and community events to generate pipeline and foster relationships with customers and partners. Please note this does require on-site travel when needed.
Content Planning and Speaker Management: In partnership with the internal sales and marketing teams, you will develop themes that come to life through field experiences as well as manage inputs from speakers and partners.
Own Post-Event Follow-Up: Planning and executing events is one piece of field marketing, and successful internal enablement, lead follow up, engagement, and tracking is another. You will own both, including managing RSVPs and leads, list uploads, post-event communications, and tracking your impact through to pipeline, revenue, and ROI.
Minimum Qualifications:
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
5+ years of experience in demand gen, ABM or field marketing
A passion for creating memorable customer experiences that ultimately drive pipeline
Proven success leveraging ABM, campaigns, programs, events, and offers to surpass opportunity and pipeline goals
A history of successful collaboration with go-to-market teams in influencing, accelerating, and expanding pipeline
Ability to travel up to 20% of the time across APAC
Strong project management skills and the ability to adapt quickly to change with an exceptional level of attention to detail
Experience is executing events
Strong platform proficiency across Salesforce and G-Suite (Docs, Sheets, Slides) as well as strong communication, written, and organizational skills
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.