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Director of Content Marketing



Marketing & Communications
United States
Posted on Thursday, June 27, 2024

About Forma

The market for employee benefits is broken. Companies spend millions annually on employee benefits that employees neither value nor regularly use. Founded in 2017, Forma set out to build a better model by challenging traditional one-size-fits-all approaches.

Forma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs and inefficiencies, by giving employees more choice and flexibility in how they spend their benefit allowances. The platform also saves HR professionals countless hours managing and supporting various point solutions.

Using Forma, companies can select from a suite of products that include Lifestyle Spending Accounts, Health Spending Accounts, Health Reimbursement Arrangements, Flexible Spending Accounts, and more to design and deliver customized benefits programs–all through a single platform. Employees then have three choices to spend account funds: The Forma Store with discounted products and services, The Forma Visa Card, or claim reimbursement backed by Forma’s world-class member support team.

Forma has helped hundreds of the world’s most admired companies, including Stripe, Zoom, Lululemon, and Affirm, design and support flexible, inclusive benefits programs for nearly a million employees. And, we are seeing great success with 98% customer retention, 75 NPS, and 98 CSAT ratings from members.

Forma is backed by Emergence Capital and Ribbit Capital and has received numerous awards for its exponential growth, its software innovation, and as a “Great Place to Work.”

About the Role

The Director of Content Marketing will be responsible for developing and executing a comprehensive content strategy that drives brand awareness, generates leads, and supports customer retention. This role requires a strategic thinker with a strong background in content creation, broad B2B marketing experience, and data-driven decision-making.

You Will

  • Help establish Forma as the best known, easiest to find, and most admired provider in our space by owning Forma’s brand awareness strategy.

  • Operate with a keen performance marketing mindset by understanding strategic intent, testing messaging and conversions, and owning KPIs.

  • Develop and execute successful content marketing strategies across various formats, including: blog posts, social posts, whitepapers, case studies, eBooks, videos, webinars, enablement tools, and infographics.

  • Ensure content is optimized for SEO and aligned with our brand voice and messaging.

  • Own customer case studies: identify, source, and showcase customer success for written case studies and Forma events.

  • Craft newsletters, emails, social media promotions, and event abstracts to keep the broader marketing engine running.

  • Develop strategies for online and offline community building, including forums, social media groups, and user events.

  • Expand Forma’s social media presence and reach across various platforms.

  • Serve as the marketing team’s unofficial grammar police with meticulous attention to detail.

Preferred Skills

  • 7+ years marketing experience.

  • Have relevant experience and a proven playbook creating engaging content coupled with the ability to articulate strategy and results.

  • Experience marketing in the employee benefits industry and an understanding of the broker consultant ecosystem.

  • Advocate for a bias toward producing (appreciating that every day we don’t communicate with our target audience is a day lost.)

  • Ability to wear multiple hats and willingness to work in a fluid marketing team with limited hand holding or support.

  • Experience managing PR efforts, SEO efforts, and their respective agencies.

  • Some light design and video editing skills.

Benefits and Perks

  • Remote-first working environment

  • Medical, dental and vision insurance plans

  • Employee wellness program

  • One-time home office stipend

  • 401(k) savings plan

  • Flexible PTO policy

  • 12 weeks Parental Leave + 4 additional weeks for the Birthing Parent

At Forma, we value diversity, and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Duties and responsibilities may not all be covered in the description, or may change over time at the discretion of Forma. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Forma, we welcome diverse perspectives, and people who think rigorously / aren't afraid to challenge assumptions. Join us!