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Principal Product Manager



United States
Posted on Tuesday, June 18, 2024

About Forma

The market for employee benefits is broken. Companies spend millions annually on employee benefits that employees neither value nor regularly use. Founded in 2017, Forma set out to build a better model by challenging traditional one-size-fits-all approaches.

Forma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs and inefficiencies, by giving employees more choice and flexibility in how they spend their benefit allowances. The platform also saves HR professionals countless hours managing and supporting various point solutions.

Using Forma, companies can select from a suite of products that include Lifestyle Spending Accounts, Health Spending Accounts, Health Reimbursement Arrangements, Flexible Spending Accounts, and more to design and deliver customized benefits programs–all through a single platform. Employees then have three choices to spend account funds: The Forma Store with discounted products and services, The Forma Visa Card, or claim reimbursement backed by Forma’s world-class member support team.

Forma has helped hundreds of the world’s most admired companies, including Stripe, Zoom, Lululemon, and Affirm, design and support flexible, inclusive benefits programs for nearly a million employees. And, we are seeing great success with 98% customer retention, 75 NPS, and 98 CSAT ratings from members.

Forma is backed by Emergence Capital and Ribbit Capital and has received numerous awards for its exponential growth, its software innovation, and as a “Great Place to Work.”

About the Role:

We are looking for a seasoned Principal Product Manager to join our high performing product team here at Forma. Reporting directly to our SVP of Product, this person will play a pivotal role in defining and executing the vision for several critical aspects of our core platform. This includes how we collect, store, and leverage customer and member data, integrate with our partner ecosystem and more while meeting our security and compliance standards. This is a highly visible and expansive role that requires a deep technical understanding, strategic thinking, and the ability to drive large-scale initiatives.

Key Responsibilities

  • Define Vision and Strategy: Develop and articulate the vision for the core platform, encompassing data management, integrations, and compliance

  • Drive Execution: Lead cross-functional teams to deliver on strategic initiatives, ensuring alignment with business goals and timelines

  • Data Management: Oversee how customer and member data is collected, stored, and leveraged to enhance business outcomes

  • Integration Management: Coordinate with partners to seamlessly integrate their solutions into our platform

  • Security and Compliance: Partner with security and compliance SMEs in the company to discover, advocate, plan and deliver key product functionality


  • Expansive Product Mgmt experience: More than 10 years of direct experience as a Product Manager working on critical, complex and cross-functional initiatives

  • Technical Expertise: Strong technical background with a deep understanding of platform architecture, data management, and system integrations

  • Experience with High-Volume Services: Proven track record in managing and scaling services that handle large volumes of usage

  • Meaningful experience with the FinTech Domain is a big plus

Preferred Skills

  • Leadership Abilities: Strong leadership skills with the ability to influence and inspire cross-functional teams

  • Strategic thinking: Ability to connect the dots, identify patterns, and translate them into actionable strategic initiatives

  • Decision Making: Skilled in making one-way and two-way door decisions, understanding their long-term impacts on the business

  • Innovative Mindset: A passion for innovation, constantly seeking ways to improve and optimize the platform

  • Customer-Centric Approach: A deep understanding of customer needs and the ability to translate those into product features and improvements

  • Excellent Communication: Exceptional communication skills, with the ability to convey complex technical concepts to non-technical stakeholders

  • Results-Orientation: A focus on delivering measurable business outcomes and driving continuous improvement

Benefits and Perks

  • Remote-first working environment

  • Medical, dental and vision insurance plans

  • Employee wellness program

  • Home Productivity program

  • Team building program

  • 401(k) savings plan

  • Flexible PTO policy

  • 12 weeks Parental Leave + 4 additional weeks for the Birthing Parent

At Forma, we value diversity, and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Duties and responsibilities may not all be covered in the description, or may change over time at the discretion of Forma. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Forma, we welcome diverse perspectives, and people who think rigorously / aren't afraid to challenge assumptions. Join us!