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Account Based Marketing Manager

Federato

Federato

Marketing & Communications, Sales & Business Development
Remote
Posted on Tuesday, July 9, 2024
Federato is on a mission to defend the right to efficient, equitable insurance for all. We enable insurers to provide affordable coverage to people and organizations facing the issues of today - the climate crisis, cyber-attacks, social inflation, etc. Our vision is understood and well funded by those behind Salesforce, Veeva, Zoom, Box, etc.
Federato’s AI/ML-driven platform leverages deep reinforcement learning to help insurance companies optimize the portfolio of risks they insure, allowing them to continue to provide fair and equitable pricing in difficult-to-price areas. Our category-defining ‘RiskOps’ solution drives better underwriting decisions by operationalizing underutilized data investments and surfacing real-time risk and portfolio insights. We focus on putting insurance underwriters back in the driver’s seat, helping them meet their goals while providing an important service to society.
Job Description
The Account-Based Marketing Manager at Federato works directly with our account executives, business development reps, and other cross-functional leaders to build and execute account-specific marketing programs. You’ll work to increase awareness and engagement within the most strategic prospects in our domain, which include both the largest insurance carriers in the world and the most innovative insurtech startups in the industry. At Federato, we eschew broad and generic “smile and dial” tactics, choosing instead to create highly tailored and unique experiences for our strategic prospects.

Responsibilities

  • Design and execute 1:1 and 1:few ABM programs that align to sales goals and influence decision makers across the buyer’s journey. They will oversee account selection, account research and planning, as well as orchestration across multiple marketing channels (like email, website, personalized advertising, intent data and events).
  • Define buyer personas within accounts, crafting messages that align to persona challenges and expected business outcomes.
  • Coach and align stakeholders across Marketing, Customer Success and Sales to execute on integrated account activation plans.
  • Partner with content teams to provide campaign customization and tailored thought leadership.
  • Monitor key performance indicators for ABM programs across multiple tactics and ensure continuous improvement and effectiveness of prospecting and marketing tactics.

Requirements

  • 5+ years of experience in ABM/Field Marketing in a B2B environment
  • Proven track record of managing integrated B2B marketing campaigns using tactics that include webinars, digital advertising, and social media
  • Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture and engage
  • Excellent project management skills
  • A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams
Here at Federato, your capabilities are important, but culture fit is quintessential. We move fast, are eager to listen to our users, take a first principles approach to solving problems, and value learning and the ability to change our minds. Most importantly, we're here to have fun. Our ability to make a difference starts with our people. We would love to work with you!