Work Environment:

• This is a remote position open to candidates based in North America, with a preference for Central time zones to maximize collaboration with global teams.
• You’ll have flexibility in your schedule, with core collaboration typically occurring during standard business hours in your local time zone.
• The role requires frequent travel (approximately 30–40%) to lead and support events, customer engagements, and company initiatives across the US and Canada.

Responsibilities

• Develop and execute the North America field marketing strategy, aligning event programs with business goals and revenue targets.
• Own the end-to-end planning, budgeting, and delivery of flagship events and North America trade shows, including the Horizons customer conference, executive roundtables, VIP experiences, and our broader external events portfolio.
• Partner closely with sales, product marketing, and executive leadership to ensure field marketing activities directly support pipeline creation, acceleration, and retention.
• Recruit, manage, and develop a team of direct reports, fostering a culture of accountability, creativity, and continuous improvement.
• Analyze event performance and pipeline impact, using data to optimize future programs and maximize ROI.
• Experiment with new event formats, channels, and technologies (including AI-driven efficiencies) to enhance attendee engagement and operational effectiveness.
• Build and maintain strong relationships with internal and external stakeholders, acting as the face of field marketing for the region.
• Establish repeatable processes, templates, and best practices to scale the field marketing function as the team grows.

Requirements

• 7+ years of B2B marketing experience, with a proven track record in field marketing, event strategy, and pipeline generation for technology or SaaS companies.
• Demonstrated success leading large-scale customer conferences, executive activations, trade shows, and field events that drive measurable business outcomes.
• Experience managing a team of direct reports, budgets, vendors, and cross-functional teams in a fast-paced, high-growth environment.
• Exceptional organizational skills, with the ability to manage multiple projects and priorities simultaneously.
• Strong analytical mindset, comfortable using data to inform strategy and optimize performance.
• Outstanding communication and relationship-building skills, with a collaborative approach to partnering across sales, marketing, and executive teams.
• Creative problem-solver who embraces new technologies and is open to leveraging AI for process improvement.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• Available to travel up to 40% for events and key meetings.

Why Join DroneDeploy?

• Direct Impact: Play a critical role in shaping the go-to-market strategy for a category leader in AI and robotics, with direct influence on revenue and pipeline outcomes.
• Leadership Opportunity: Lead and mentor a growing team, with the autonomy to build processes, experiment with new approaches, and expand your scope as the business evolves.
• High-Visibility Projects: Own flagship events and executive programs that are central to DroneDeploy’s brand and customer engagement.
• Collaboration & Growth: Work cross-functionally with sales, product, and executive leadership, gaining exposure to senior decision-makers and strategic initiatives.
• Culture: Join a collaborative, innovative team that values initiative and continuous learning.
• Career Path: This role is designed for growth.

165000 - 180000 USD a year