Demand Generation Manager
Crunchbase
About Crunchbase
Crunchbase helps over 75 million people around the world connect with the companies and people that matter. Powered by best-in-class proprietary data, Crunchbase is democratizing access to opportunities so salespeople, entrepreneurs, investors, job seekers, and others can accelerate innovation for a better future. We’re proud to build intelligent products that shape how companies and people connect and enable them to communicate in a more meaningful way.
We are committed to a positive, diverse, and inclusive culture by hiring for potential, focused on the inclusion of people who have different ways of thinking, different viewpoints, different backgrounds, and different skill sets. We value a transparent and open culture that positively impacts our teams and our products.
Crunchbase has a remote-first approach, and is open to hiring in residents of these states:
California, Colorado, Illinois, Florida, Georgia, Massachusetts, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, and Washington
Our inclusive remote-first culture, generous PTO policies, competitive pay, and employee wellness benefits set us apart!
Revenue at Crunchbase
As Demand Generation Manager, you will play a key role in driving lead generation efforts and supporting growth for our Crunchbase API and Data Licensing product. You will be responsible for executing and optimizing multi-channel demand generation programs, collaborating closely with the marketing and business development teams to drive pipeline and revenue growth. Your focus will be on top-of-the-funnel activities, including lead generation, nurture campaigns, partnerships, events , and marketing automation. Additionally, you will be responsible for reporting on campaign performance, helping to refine and optimize marketing efforts based on data insights.
What You’ll Do:
- Campaign Execution: Design, build, and manage multi-channel marketing campaigns (web, chat, email, webinars, and more) aimed at generating high-quality leads from Enterprise sized accounts.
- Lead Nurturing: Develop and implement lead nurturing workflows to guide prospects through the buyer’s journey, using marketing automation platforms to scale personalized outreach.
- Paid Media: Partner with Paid Media team to build lead gen campaigns across Google Ads and Linkedin, ensuring effective targeting and messaging that drives quality leads and positive ROAS.
- Content Strategy: Collaborate with the content team to align marketing assets (whitepapers, case studies, webinars) with demand generation strategies and campaign objectives.
- Partner Marketing: Work directly with partners to build and execute joint-marketing plans, utilizing campaigns and events to drive pipeline with new and existing customers
- Event Marketing: Partner with Event Marketing Manager to build lead generation opportunities at in person and virtual events. Help track and hit ROI goals by ensuring event leads convert into qualified opportunities.
- Data Analysis & Reporting: Assist in tracking key performance metrics (such as conversion rates, pipeline, and MQLs), and create reports to share with the broader marketing team to help optimize campaigns.
- ABM: build multi-channel ABM campaigns that drive awareness, engagement, and pipeline among priority accounts. Help our business development team define target account lists.
What We’re Looking For:
- Proven experience with A/B testing, lead scoring, and segmentation and experimentation methodologies.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Experience working with chat (e.g, Drift, Qualified) and ABM tools (e.g, Demandbase, 6sense).
- Excellent cross team collaboration skills. Have partnered with business development, sales, and RevOps teams in the past.
- Excellent communication and collaboration skills.
- Proficient with Google Office Suite and other marketing software tools.
- Bachelors degree in Marketing, Business, or a related field preferred
- 3+ years of experience driving enterprise pipeline at a high-growth B2B company. Preferred experience scaling demand for prospects within the following industries: financial services, investment firms, market research or app development.
- SaaS and/or startup experience is highly desirable.
Physical Requirements: - Prolonged periods of sitting at a desk and working on a computer.
What Crunchbase Offers:
- Competitive salary and equity
- Remote first policy
- Generous Reimbursement policy for learning and development activities
- Monthly fitness / mental health stipend
- 14 weeks of fully-paid time off for new parents
- Flexible Paid Time Off (PTO)
- Volunteering Paid Time Off
- Incredible medical, vision and dental benefits for employees and their families
- 401(k) and Roth plans, and free annual financial adviser check-in
- Monthly internet stipend
- Work from home allowance to purchase furniture for your work from home space
- Matching charity contributions for our Townhall awards
- A team of creative, transparent entrepreneurs driven to accomplish our mission