Marketing at Crunchbase

As a Content & Social Media Manager, you'll play a vital role in understanding our customers, market, and competition. This individual contributor role is perfect for someone who is an exceptional writer with a strong proclivity for social media content creation and strategy. In this role, you will be responsible for developing compelling, product-focused messaging, managing social media channels, and supporting the broader marketing strategy to drive lead generation and customer engagement.

What You’ll Do:

• Develop clear, concise, and persuasive long and short-form copy, including blog posts, landing pages, case studies, emails, ad copy, and more.
• Collaborate with Product Marketing Managers and other cross-functional partners to ensure accurate representation of product features, benefits, and value propositions.
• Edit and proofread content to ensure consistency in tone, style, and accuracy.
• Work with the marketing team to develop content calendars that align with product roadmaps.
• Research industry trends, competitor offerings, and customer pain points to inform content creation.
• Own the social media content calendar, creating and executing social media strategies across platforms such as LinkedIn, X (Twitter), Instagram, TikTok and YouTube, with a focus on engaging key audiences through written and short-form video content.
• Develop and schedule content that highlights product features, industry trends, customer success stories, and thought leadership.
• Monitor and engage with social media communities, responding to inquiries and fostering relationships with key industry influencers.
• Identify target audiences and tailor content to engage and expand our social media following.
• Analyze social media performance metrics, using insights to refine strategies and optimize engagement.
• Performs other related duties as assigned.
  

What We’re Looking For:

• Strong understanding of social media platforms and how to leverage them for B2B marketing.
• Proven experience in developing go-to-market content, particularly in a B2B context
• Strong analytical skills with the ability to translate insights into action.
• Excellent communication and collaboration abilities.
• Familiarity with digital marketing channels and buyer's journey concepts.
• Creative thinker with a problem-solving mindset.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Proficient with Google Office Suite and other marketing software tools
• Bachelor’s degree in Marketing, Business, or a related field, preferred.
• 3+ years of experience in B2B marketing, with a strong emphasis on copywriting and social media management

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Some travel required 15% of the time.