The Strategy Manager II is a strategy and execution role responsible for supporting the translation of customer business objectives into actionable go-to-market (GTM) strategies using ZoomInfo.

• Operates as a strategic contributor within the customer lifecycle
• Helps ensure engagements move beyond tactical execution → structured GTM approaches
• Works within ABM and GTM best practices, including:
• Audience targeting
• Signal-based activation
• Media strategy
• Campaign measurement

You will complete engagement tracks, campaign builds, and strategy execution, helping customers maximize adoption while connecting activity to:

• Engagement
• Pipeline influence
• Campaign performance

What You’ll Do:

GTM Strategy Support & Execution

• Supports the development and execution of ABM and GTM strategies.
• Translates customer objectives into targeting and segmentation plans, as well as campaign activation components.
• Contributes to engagement tracks by building strategy deliverables and supporting the execution of defined frameworks.

Performance Analysis & Insight Development

• Analyzes campaign performance using internal systems, dashboards, and reporting tools.
• Identifies trends, gaps, and optimization opportunities.
• Translates data into clear insights and actionable recommendations.
• Supports performance reviews through data analysis and insight generation.

Adoption & Use Case Support

• Supports adoption of core ZoomInfo Marketing capabilities, including audience building, buying signal activation, workflows, and campaign execution.
• Influences and drive adoption for Ad Spend usage within the ZoomInfo DSP
• Identifies opportunities to improve targeting strategy, campaign coverage, and engagement.
• Helps connect product usage to performance outcomes and overall campaign effectiveness.

Cross-Functional Collaboration

• Partners with account teams, onboarding, and sales to align on customer strategy and execution priorities.
• Contributes to the development of playbooks, templates, and best practices.
• Shares insights to support GTM strategy improvements and product usage optimization.

What You Bring:

• You have 2-5 years of professional experience with at least 1 year in a SaaS, sales, or professional services environment
• Demonstrates a foundational understanding of ABM, audience targeting, full-funnel marketing, and GTM strategy.
• Brings experience working with DSPs or campaign activation platforms (preferred).
• Possesses a strong ability to analyze performance data and identify trends and insights.
• Comfortable working with CRM systems, dashboards, and structured or tabular data.
• Demonstrates strong attention to detail and the ability to execute within defined frameworks.
• Able to manage multiple workstreams in a fast-paced environment.
• Exhibits strong communication skills across written, verbal, and visual formats.

This is a hybrid position, working a minimum of three days per week from one of our office locations.

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