As the Senior Customer Marketing Manager, you will report to the Senior Director, Customer Engagement Marketing. As part of the Customer Engagement team, your priority will be to deeply understand the customer lifecycle so you can efficiently drive them through onboarding and adoption through emails, newsletters, in-app communications, and other creative avenues to drive delightful customer experiences.

What you’ll do:

• Own the strategy and execution of the customer experience from a customer journey and communication perspective for ZoomInfo’s Operations platforms: Ringlead, DaaS, Enrich and Route.
• This individual will partner with PMMs to develop a strategic cadence of customer-focused communications to drive adoption, engagement, and overall KPIs.
• Drive creation of dashboard or Tableau reporting for top metrics and analytics of campaigns.
• Own the strategy, execution, and maintenance of the nurtures, renewal, and upsell campaigns.
• Lead the customer communication strategy on an as-needed basis for the products of Chorus, Engage and ZoomInfo Talent
• Be the voice of the customer throughout the organization
• Advocate for the customer through streamlined communications and prioritization of messages.
• Conduct interviews (individual, round table) to understand pain points and areas of opportunity and strengths. Leverage interviews and insights to improve the customer journey and communication strategy.
• Find creative avenues to support our CX org (Onboarding, Customer Success, Support) to deliver delightful customer experiences
• While scaled comms are our bread and butter, we are looking for creative ways to support our CX org. From CS enablement, to tips and tricks, to customer roundtables. Help us push the envelope when it comes to engaging our customers throughout their lifecycle.

What you’ll bring:

• Bachelor's degree, emphasis in marketing, analytics or related subject preferred
• 8+ years customer engagement/lifecycle marketing experience delivering highly successful user acquisition and engagement strategies
• Experience with building out a successful customer lifecycle
• Ability to coordinate, manage, and execute multiple marketing campaigns at the same time
• Strong project management skills, with experience in planning and producing marketing programs in a fast-paced, often ambiguous environment
• Passion for data analysis and working towards a clearly defined metric.
• Team oriented, yet highly autonomous. Someone that is motivated by helping others as much as they are motivated about excelling in their individual role
• Can work effectively across many stakeholders and pivot quickly when priorities change
• Experience working in a fast-paced, high growth, global organization. Preferred if that experience has been working with globally distributed teams
• Ability to execute quickly with the ability to pivot projects as needs change
• Excellent interpersonal and communication skills (both verbal & written)
• Can operate and be efficient with minimal supervision or guidance
• Strategic thinker with the tactical skills to execute on ideas
• GainSight and/or Pendo experience is a plus!

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