Senior Marketing Operations Manager
BILL
Innovate with purpose
At BILL, we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools, we help businesses—from startups to established brands—make smarter decisions and gain control of their operations. And we don’t stop there: we’re creating the future of financial automation so businesses can spend more time on what matters.
Working here means you become part of a vision-driven team that’s ready to tackle challenges and build cutting-edge solutions. We value purpose, drive, and curiosity—and we thrive in a fast-paced, ever-changing environment. Whether in one of our offices in San Jose, CA, Draper, UT, or working remotely, BILLders collaborate to deliver real impact for businesses that need more time in their busy weeks.
BILL builds high performing teams and we seek to hire the best talent for every role. We're committed to building a workplace that fosters inclusion and diverse perspectives, valuing each person’s unique skills and experiences. We’d love to hear from you—you might be just what we’re looking for, whether in this role or another.
✨ Let’s give businesses more time for what matters.
Make your impact within a rapidly growing Fintech Company
BILL.com’s Go-To-Market (GTM) Operations team is the connective tissue across Marketing, Product-Led Growth (PLG), and Sales — building the infrastructure, processes, and programs that enable scalable, data-driven growth. We're focused on creating frictionless user journeys, accelerating platform adoption, and delivering personalized experiences across the customer lifecycle.
We are currently investing in strengthening our core operational backbone to ensure our data is accurate, our systems are integrated, and our campaigns are executed with precision.
We are looking for a Senior Marketing Operations Manager to serve as the architect and guardian of our marketing technology stack and processes. This person will work closely with GTM leadership to ensure efficient lead management, robust data governance, and seamless integration between our marketing automation platforms and CRM.
This is a critical role that blends technical expertise, strategic process design, and data analysis — ensuring that our marketing engine runs efficiently and that we can accurately measure the impact of our GTM initiatives.
Key Responsibilities
- MarTech Stack Management: Oversee the administration, integration, and optimization of the marketing technology stack (e.g., Marketing Automation, CDP, Direct Mail, etc.) to ensure scalability and performance.
- Lead Lifecycle Management: Own the end-to-end lead lifecycle, including scoring models, routing logic, and hand-offs between Marketing and Sales (SDR/AE) to ensure no lead is left behind.
- Data Integrity & Governance: Collaborate with Data Engineering and RevOps to maintain a clean, unified data ecosystem. Define and enforce data standards, enrichment processes, and compliance (GDPR/CCPA) rules.
- Campaign Operations: Design and document standard operating procedures (SOPs) for campaign execution, ensuring consistent tracking, tagging, and attribution across all channels.
- Reporting & Analytics: Partner with the Analytics team to build and maintain dashboards that track campaign performance, pipeline attribution, and ROI, providing actionable insights to marketing stakeholders.
- Process Optimization: Proactively identify operational gaps, bottlenecks, and inefficiencies in our GTM motion and design scalable solutions to address them.
- Cross-Functional Alignment: Act as a primary liaison between Marketing, Sales Operations, and Business Systems to align on roadmap priorities and technical requirements.
We’d love to chat if you have:
Required Experience
- 5–7 years of experience in Marketing Operations, Revenue Operations, or a similar technical marketing role.
- Deep proficiency with Marketing Automation Platforms (Marketo, HubSpot, or Inflection.io) and CRM systems (Salesforce).
- Strong understanding of B2B marketing funnels, lead scoring models, and attribution methodologies.
- Experience managing data workflows, including list segmentation, data enrichment, and database hygiene.
- Ability to translate complex business requirements into technical specifications and process diagrams.
- Experience working with CDPs (Segment, etc.) and data activation workflows is a strong plus.
Preferred Qualifications
- Certification in major Marketing Automation Platforms (e.g., Marketo Certified Expert).
- Experience in a high-growth SaaS or Fintech environment.
- Proficiency with BI/Analytics tools (Looker, Tableau) and SQL basics.
- Familiarity with PLG motions and how they intersect with traditional inbound/outbound sales motions.
The estimated salary range for this role is noted below for our San Jose based role. Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits.
The estimated base salary range for this role is noted below for our office location in Draper, UT. Additionally, this role is eligible to participate in BILL’s bonus and equity plan. Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits.
What’s in it for you?
Redefining how businesses automate their work is a fast-paced, exciting, and fun environment. But we also have benefits and perks to ensure the magic isn’t only experienced by our customers, but by our employees as well.
Here is a preview of some of the amazing benefits here at BILL:
- 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
- HSA & FSA accounts
- Life Insurance, Long & Short-term disability coverage
- Employee Assistance Program (EAP)
- 11+ Observed holidays and wellness days and flexible time off
- Employee Stock Purchase Program with employee discounts
- Wellness & Fitness initiatives
- Employee recognition and referral programs
- And much more
Don’t believe us? Check out our culture, benefits, and teams on our career site, LinkedIn Life, or YouTube pages.
BILL is an Equal Opportunity Employer. We believe our best ideas come from the unique stories, perspectives, and experiences of our team members. We welcome people of all backgrounds, abilities, and identities to bring their authentic selves and contribute to our culture.
We are committed to a transparent, inclusive hiring process that reflects our values. If you need accommodations at any stage, please contact interviewaccommodations@hq.bill.com.
Our Applicant Privacy Notice describes how BILL treats the personal information it receives from applicants.