Social Media Strategy Lead
BILL
Innovate with purpose
At BILL, we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools, we help businesses—from startups to established brands—make smarter decisions and gain control of their operations. And we don’t stop there: we’re creating the future of financial automation so businesses can spend more time on what matters.
Working here means you become part of a vision-driven team that’s ready to tackle challenges and build cutting-edge solutions. We value purpose, drive, and curiosity—and we thrive in a fast-paced, ever-changing environment. Whether in one of our offices in San Jose, CA, Draper, UT, or working remotely, BILLders collaborate to deliver real impact for businesses that need more time in their busy weeks.
BILL builds high performing teams and we seek to hire the best talent for every role. We're committed to building a workplace that fosters inclusion and diverse perspectives, valuing each person’s unique skills and experiences. We’d love to hear from you—you might be just what we’re looking for, whether in this role or another.
✨ Let’s give businesses more time for what matters.
Make your impact within a rapidly growing Fintech Company
We’re looking for a dynamic and strategic Social Media Strategy Lead to shape the next chapter of our brand’s social presence and position our company as an innovative thought leader in FinTech. This is more than a content role - it's a leadership opportunity to define how social media drives relevance, audience growth, product connection, and thought leadership in a fast-paced environment.
In this role, you’ll report to the Director of Brand & Social and collaborate across Brand, Corporate Communications, Customer Community, and Creative teams. You’ll also work closely with Product Marketing, Growth, and Executive Leadership to lead high-impact social strategies across both owned and external platforms.
We’re seeking someone who can balance strategic vision with hands-on execution. You should be equally comfortable crafting content, analyzing performance, activating influencers, and building operational infrastructure.
Key Responsibilities
- Develop and execute a full-funnel, channel-specific social strategy that drives engagement and connects social to business outcomes like awareness, acquisition, and product adoption
- Translate brand and business objectives into creative social campaigns that resonate with audiences and reflect cultural relevance
- Lead end-to-end campaign execution in partnership with creative teams, or self-produce content when needed
- Identify, engage, and activate influencers and platform partners to expand reach beyond owned channels
- Design integrated strategies that include social, community, advocacy, and user-generated content
- Use data and insights to measure, analyze, and optimize performance
- Establish regular reporting cadences to evolve strategy and drive continuous improvement
- Write social-first copy, create short-form video, and produce content quickly when needed
- Build scalable programs that amplify employees and executives as brand advocates
- Help evolve the team structure and operating model
- Develop systems for planning, production, publishing, and measurement that support scale and efficiency
We’d love to chat if you have:
- 7+ years of experience in social media strategy, brand marketing, or content creation, ideally with a mix of B2B and B2C
- Experience as the head of social at a company or owning the social function
- Experience managing external agencies or teams
- Experience analyzing and optimizing performance to improve campaign effectiveness and ROI
- Experience activating influencers, creators, or thought leaders in brand or product campaigns
- A portfolio that demonstrates social media programs you’ve scaled to drive awareness, engagement, and measurable business impact
- Fluency in platform-specific trends and metrics across LinkedIn and Instagram
- Ability to write social-first copy and do light creative execution, including short-form video editing
- Experience building systems and scaling social programs, not just executing them
Preferred Qualifications
- Familiarity with TikTok and YouTube strategy
- Experience designing integrated strategies across social, community, and advocacy ecosystems
- Background working across B2B and B2C brands
- Interest in social media trends and how brands can build trust and community online
Comfort working in fast-paced or ambiguous environments - Collaborative approach and experience working effectively across teams, including with executives
- Interest in experimenting with new platforms and formats
This hybrid role requires in-office work (Mon, Tues, Thurs) at either our San Jose, CA or Draper, UT office. Candidates must be U.S. work authorized with no current or future sponsorship needs and live within 45 miles of one of these locations or relocate by the start date. Fully remote work is not available for this position.
The estimated salary range for this role is noted below for our San Jose based role. Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits.
The estimated base salary range for this role is noted below for our office location in Draper, UT. Additionally, this role is eligible to participate in BILL’s bonus and equity plan. Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits.
What’s in it for you?
Redefining how businesses automate their work is a fast-paced, exciting, and fun environment. But we also have benefits and perks to ensure the magic isn’t only experienced by our customers, but by our employees as well.
Here is a preview of some of the amazing benefits here at BILL:
- 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
- HSA & FSA accounts
- Life Insurance, Long & Short-term disability coverage
- Employee Assistance Program (EAP)
- 11+ Observed holidays and wellness days and flexible time off
- Employee Stock Purchase Program with employee discounts
- Wellness & Fitness initiatives
- Employee recognition and referral programs
- And much more
Don’t believe us? Check out our culture, benefits, and teams on our career site, LinkedIn Life, or YouTube pages.
BILL is an Equal Opportunity Employer. We believe our best ideas come from the unique stories, perspectives, and experiences of our team members. We welcome people of all backgrounds, abilities, and identities to bring their authentic selves and contribute to our culture.
We are committed to a transparent, inclusive hiring process that reflects our values. If you need accommodations at any stage, please contact interviewaccommodations@hq.bill.com.
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