About Betterworks

Betterworks is HR software to align, develop, and activate your workforce for business growth. Organizations are able to replace outdated, ineffective, universally loathed annual review processes with powerful Continuous Performance Management programs that help managers be better at the conversations, coaching, and development necessary to inspire and motivate the entire workforce to achieve an organization's top priorities today and be ready for tomorrow's challenges.

The Opportunity

Betterworks is seeking a Sr. Product Marketing Manager to join our product marketing team as we scale our growth, reporting to the Sr. Director of Product Marketing. The right candidate will support the rapid innovation and launches of new and enhanced modules as part of our industry-leading performance enablement and talent intelligence solution. This will include supporting major seasonal releases, additional monthly releases, additionally owning market and buyer insights and supporting GTM efforts to drive pipeline.

This is a remote role.

What You'll Be Doing

• Go-to-Market - You’ll own the end-to-end GTM for the new product & features launching, from positioning & messaging, to asset creation, GTM launch management and internal enablement. You’ll collaborate with Product, Sales, Marketing and Customer Success teams to help create and test the positioning & messaging for your portfolios.

• Customer research - You’ll be the expert in connecting and understanding your core customers. You’ll be someone who regularly connects with users, conducts research and testing, and feeds the insights back to the product and marketing teams.

• Market research - You’ll act as the competitive expert for your products and audiences, sharing insights across the company.

• Cross-functional champion - You will connect the dots between product, marketing and sales. You’ll have superb stakeholder management and be a world-class communicator to ensure everyone knows what’s launching, when and how it impacts them.

• Sales enablement - As the champion for the Betterworks product, you will shape how and what sales/CS says about it. You’ll draw on your research and communication skills to craft training sessions and internal and external assets that communicate the value of our product.

What We Look For

• 5+ years of product marketing experience or other relevant work experience.

• Experience collaborating closely with product, marketing, and sales teams to deeply understand buyers and users, develop messaging, create content, and develop and deliver on go-to-market plans.

• Experience running cross-functional projects and the ability to influence and collaborate with colleagues and stakeholders across the business.

• Strategic thinking and problem-solving skills, experience aligning marketing strategies with organizational goals, execution excellence, and deep sense of ownership, balanced with strong creative thinking and copywriting skills.

• Direct experience in SaaS for human resources teams is nice, but not necessary. Experience in B2B with business buyers (like marketing, HR, customer success or product vs. Finance or IT) preferred as well.

What We All Do

• All employees share the responsibility of being aware of information security risks and adhering to information security policies and procedures.
• All employees are required to participate in information security awareness and training programs.
• All employees are responsible for handling data in accordance with data classification and handling guidelines. Employees should be aware of the sensitivity of the data they interact with and follow appropriate security measures.
• All employees have a responsibility for reporting information security incidents in accordance with information security policies and procedures.

What Makes Betterworks Unique

At Betterworks, we prioritize our people. In that spirit, we’ve put together a great benefits program to support our employees’ health and wellness that includes the following:

• Leadership: CEO Doug Dennerline is truly a mission-driven leader. He has been a sales leader for over 25 years and has a direct impact on the work people do every day.

• Funding: $129 million, Serious B with top-tier investors, including Kleiners Perkins, Emergence Capital, and 8VC.

• Board of Directors: Includes iconic executive John Doerr (introduced OKRs to Google), Bruce Felt (Founder of Renaissance Software and a servant leader to various private and public companies), Bing Gordon (Technology Venture Capitalist and history of serving on several high-profile Boards of Directors including Amazon, Duolingo and Zynga) and Jason Green (Founder Emergence Capital and Greenbridge Foundation) and Gaby Toledano (seasoned executive with nearly three decades of strategic HR and operations leadership at premier enterprise and consumer organizations).

• Perks: 100% Medical paid for employees, Flexible time off, Parental Paid Leave policy, monthly internet stipend, flex days, and more.

• Product: Selected by Lighthouse Research & Advisory and UNLEASH America, Betterworks has officially been named a 2025 HR Tech Award winner for Best Comprehensive Talent Management Solution. Also, Betterworks wins Newsweek's AI Impact Award for Best Outcomes in HR, 2025.

• Mission Driven: Our mission is to provide the expertise and technology that companies need to inspire, develop, and activate their workforce to meet today’s goals and be ready for tomorrow’s challenges.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to an inclusive and diverse Betterworks. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global Betterworks Community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer