About Betterworks

Betterworks is HR software to align, develop, and activate your workforce for business growth. Organizations are able to replace outdated, ineffective, universally loathed annual review processes with powerful Continuous Performance Management programs that help managers be better at the conversations, coaching, and development necessary to inspire and motivate the entire workforce to achieve an organization's top priorities today and be ready for tomorrow's challenges.

Drive innovation in content and digital marketing! Join our Marketing Division as Senior Director, Digital & Content, and transform how we connect with our audience.

This is a fully remote position.

About the Role

As Senior Director of Digital & Content Marketing, you will own Betterworks’ content and digital strategy end to end—from search-led demand capture to sales-aligned content that influences pipeline.

This role is responsible for how high-intent enterprise buyers discover Betterworks, evaluate our point of view, and engage with our website and content across the buyer journey. You’ll lead SEO (including LLM-driven discovery), website design and performance, and a modern content engine powered by AI and subject-matter expertise.

Reporting directly to the CMO, you’ll work closely with Product Marketing and Growth Marketing to ensure content and digital efforts drive measurable business impact—not just awareness.

What You Will Do

1. Own Search, SEO & High-Intent Demand Capture

• Lead Betterworks’ SEO and search strategy as a primary source of high-intent enterprise demand.
  
  

• Ensure strong visibility across traditional search engines and emerging LLM-based search and recommendation tools.
  
  

• Build a content and keyword strategy aligned to real buyer intent, focused on performance management challenges and solutions.
  
  

• Partner with Growth Marketing and RevOps to connect search-driven traffic to qualification, pipeline, and revenue outcomes.
  
  

2. Lead Content Strategy & Execution

• Define and own a content strategy tailored to CHROs and senior HR leaders, grounded in how they buy—not generic HR thought leadership.
  
  

• Build mid-funnel and sales-aligned content that supports buyer evaluation and deal progression.
  
  

• Establish a clear editorial point of view and quality standards across all content formats.
  
  

• Ensure content is designed for reuse across search, demand programs, sales enablement, lifecycle marketing, and product launches.
  
  

3. Build AI-Powered, High-Quality Content Systems

• Lead the use of AI-assisted content creation to increase scale and speed without sacrificing quality or credibility.
  
  

• Train and guide AI models using SME-backed inputs, proprietary insights, and editorial guardrails to avoid low-quality or generic outputs.
  
  

• Define processes for human review, validation, and continuous improvement of AI-generated content.
  
  

• Stay current on how AI and LLMs impact content creation, search visibility, and buyer behavior.
  
  

4. Own Website Strategy & Digital Performance

• Own Betterworks.com as a core revenue channel, with accountability for engagement and demo conversion.
  
  

• Lead website strategy, structure, and optimization, overseeing design and development
  
  

• Establish testing and optimization practices to continuously improve messaging, UX, and conversion paths.
  
  

• Oversee the digital tech stack and CMS to support speed, scalability, and performance.
  
  

5. Lead the Team & Operating Model

• Lead a web and content team with agency support as needed.
  
  

• Build clear workflows, ownership, and standards across content and digital execution.
  
  

• Coach and develop team members while raising the strategic and executional bar.
  
  

• Manage agency and freelancer relationships to ensure leverage, quality, and efficiency.
  
  

6. Partner Cross-Functionally

• Work closely with Product Marketing to translate product positioning and messaging into effective content and digital experiences.
  
  

• Partner with Growth Marketing to ensure content, SEO, and website efforts directly support demand generation and pipeline acceleration.
  
  

• Collaborate with Sales to ensure content reflects real buyer conversations and supports deal progression.
  
  

• Align with RevOps on measurement, attribution, and reporting.
  

What Success Looks Like

• Organic search and AI-driven discovery become reliable sources of high-intent enterprise traffic.
  
  

• Website engagement and demo conversion rates improve meaningfully.
  
  

• Content consistently supports buyer evaluation and sales conversations.
  
  

• Marketing and Sales view content and digital as core revenue drivers—not support functions.
  
  

• The content and digital team operates with clarity, quality, and scale.
  

What You Bring

• 6+ years of experience in B2B SaaS marketing, with ownership of content, digital, and SEO for enterprise buyers.
  
  

• Strong expertise in SEO, website optimization, and content systems, with aggressive focus on how LLMs are reshaping search and discovery.
  
  

• Hands-on experience using AI tools to scale content creation, with a clear point of view on quality control and governance.
  
  

• Proven ability to translate buyer insight into content that drives engagement and pipeline impact.
  
  

• Experience leading small, high-impact teams and partnering cross-functionally.
  
  

• A pragmatic, outcomes-driven mindset with strong judgment and execution standards.
  
  

What We All Do

All employees are required to participate in information security awareness and training programs.