About Betterworks

Betterworks is HR software to align, develop, and activate your workforce for business growth. Organizations are able to replace outdated, ineffective, universally loathed annual review processes with powerful Continuous Performance Management programs that help managers be better at the conversations, coaching, and development necessary to inspire and motivate the entire workforce to achieve an organization's top priorities today and be ready for tomorrow's challenges.

The Opportunity

As the Senior Growth Marketing Manager, you will own full-funnel campaign strategy and execution—from capturing in-market demand to building nurture and conversion programs that turn interest into qualified sales opportunities. You’ll design, run, and optimize multi-channel programs (paid, email, content syndication, and ABM) that generate measurable growth in engagement, MQLs, and pipeline contribution.

This role requires a blend of creativity, analytical rigor, and cross-functional collaboration with Sales, RevOps, and Field Marketing. You’ll thrive here if you love testing, iterating, and using data to find the fastest path to growth.

This role is 100% remote.

What You’ll Do

1. Capture In-Market Demand

• Plan, execute, and optimize multi-channel campaigns (paid media, content syndication, email, etc.) that drive awareness and engagement with high-intent, in-market buyers.
  
  

• Manage campaign budgets, messaging, and creative testing to continuously improve qualified lead volume and cost efficiency.
  

2. Develop Nurture & Conversion Programs

• Build automated lifecycle nurture programs that guide prospects from awareness → consideration → sales-ready stages.
  
  

• Leverage behavioral, firmographic, and intent data to deliver personalized experiences and increase conversion rates.
  

3. Partner Cross-Functionally to Amplify Reach

• Collaborate with Field Marketing on campaigns that extend event impact—before, during, and after each engagement.
  
  

• Work closely with RevOps to ensure accurate tracking, reporting, and continuous funnel optimization.
  

4. Execute Account-Based Marketing (ABM)

• Use ABM platforms like 6Sense and Clay to identify and engage high-value target accounts.
  
  

• Partner with Sales to deliver tailored campaigns that accelerate pipeline velocity and account expansion.
  

5. Measure, Analyze, and Optimize

• Track and report on campaign performance, ROI, and funnel metrics in partnership with RevOps.
  
  

• Apply insights from data to optimize targeting, messaging, and spend allocation.
  

Key Metrics for Success

• Growth in high-intent demand capture and audience engagement.
  
  

• Conversion rate from top-of-funnel to Marketing Qualified Leads (MQLs).
  
  

• Contribution to pipeline creation and revenue goals.
  

What You’ll Bring

• 4+ years of experience in demand generation, lifecycle, or growth marketing roles (B2B SaaS strongly preferred. HR tech a plus).
  
  

• Proven success driving pipeline growth through paid, email, and ABM channels.
  
  

• Hands-on experience with HubSpot, Marketo, Salesforce, 6Sense, DemandBase, Sendoso, or similar martech tools.
  
  

• Strong analytical skills, with experience managing and reporting on performance metrics.
  
  

• Excellent communication, collaboration, and project management skills.
  
  

• A creative, data-driven mindset—always testing, learning, and optimizing.

What We All Do

• All employees share the responsibility of being aware of information security risks and adhering to information security policies and procedures.
• All employees are required to participate in information security awareness and training programs.
• All employees are responsible for handling data in accordance with data classification and handling guidelines. Employees should be aware of the sensitivity of the data they interact with and follow appropriate security measures.
• All employees have a responsibility for reporting information security incidents in accordance with information security policies and procedures.

What Makes Betterworks Unique

At Betterworks, we prioritize our people. In that spirit, we’ve put together a great benefits program to support our employees’ health and wellness that includes the following:

• Leadership: CEO Doug Dennerline is truly a mission-driven leader. He has been a sales leader for over 25 years and has a direct impact on the work people do every day.

• Funding: $129 million, Serious B with top-tier investors, including Kleiners Perkins, Emergence Capital, and 8VC.

• Board of Directors: Includes iconic executive John Doerr (introduced OKRs to Google), Bruce Felt (Founder of Renaissance Software and a servant leader to various private and public companies), Bing Gordon (Technology Venture Capitalist and history of serving on several high-profile Boards of Directors including Amazon, Duolingo and Zynga) and Jason Green (Founder Emergence Capital and Greenbridge Foundation). Since the beginning of Betterworks.

• Perks: 100% paid Medical/Vision/Dental for employees, Flexible time off, Parental Paid Leave policy, monthly internet stipend, flex days, and more.

• Product: Selected by Lighthouse Research & Advisory and UNLEASH America, Betterworks has officially been named a 2025 HR Tech Award winner for Best Comprehensive Talent Management Solution. Also, Betterworks wins Newsweek's AI Impact Award for Best Outcomes in HR, 2025.

• Mission Driven: Our mission is to provide the expertise and technology that companies need to inspire, develop, and activate their workforce to meet today’s goals and be ready for tomorrow’s challenges.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to inclusive and diverse betterworks. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global Betterworks Community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.