About Us

Betterworks is revolutionizing the HR tech space. Our platform empowers mid-market and enterprise organizations with innovative solutions to enhance their performance management and goal-setting initiatives. As we scale our GTM operations, we are looking for a strategic and technically skilled Senior Salesforce Administrator to lead our Salesforce architecture, optimize processes, and elevate our CRM user experience across our GTM teams.

About the Remote Role

As the Sr. Salesforce Administrator, you will own, architect, and manage our Salesforce instance, ensuring it serves as the backbone of our GTM strategy. You will spearhead a full-scale overhaul of our CRM user experience and workflows, optimizing processes that drive efficiency and revenue growth.

In this role, you will collaborate closely with Sales, Marketing, Customer Success, Solutions Engineering, and Professional Services, ensuring seamless integrations and streamlined processes. You will also oversee key CRM technology integrations, including Outreach, Gong, Cognism, 6sense, HubSpot, and People.ai, ensuring they work harmoniously with Salesforce. While you won’t necessarily be the primary admin for each of these tools, you will own the vision for how they interact within our Salesforce ecosystem.

Responsibilities

• Own and architect the Salesforce instance to align with business needs and growth objectives.

• Lead a CRM user experience and process overhaul, identifying inefficiencies and implementing scalable solutions.

• Manage and optimize integrations between Salesforce and key GTM technologies (Outreach, Cognism, 6sense, HubSpot, People.ai, etc.).

• Partner with Sales, Marketing, CS, Solution Engineering, and Professional Services to align Salesforce with GTM strategies.

• Develop and enforce best practices, data hygiene, and governance policies to maintain data integrity and security.

• Design and implement automations, workflows, and dashboards to improve productivity and visibility across GTM functions.

• Provide technical expertise and training to internal stakeholders, ensuring high adoption and utilization.

• Stay ahead of Salesforce releases, trends, and emerging technologies, proactively recommending improvements.

What We’re Looking For

• 5+ years of hands-on Salesforce administration experience, ideally in a high-growth B2B SaaS environment.

• Salesforce Administrator certification is required; Advanced Admin, Platform App Builder, or other certifications a plus.

• Experience leading Salesforce architecture, process optimization, and user experience overhauls.

• Strong expertise in Salesforce integrations, especially with Outreach, Cognism, 6sense, HubSpot, and People.ai.

• Deep understanding of GTM operations, sales processes, and revenue-focused automation.

• Proven ability to partner with cross-functional teams to align Salesforce with business goals.

• Strong problem-solving skills, with the ability to balance technical depth and strategic thinking.

• Excellent communication skills, with the ability to translate technical concepts for non-technical stakeholders.

• Experience with Apex, Flow, and declarative automation tools is a plus.

Why Join Us?

• Opportunity to lead a transformational CRM overhaul in a fast-growing company.

• High-impact role with ownership and strategic influence over our Salesforce ecosystem.

• Collaborate with dynamic GTM teams to drive revenue efficiency and growth.

• Competitive salary, benefits, and opportunities for career advancement.

• What We All Do

  All employees share the responsibility of being aware of information security risks and adhering to information security policies and procedures.

  All employees are required to participate in information security awareness and training programs.

  All employees are responsible for handling data in accordance with data classification and handling guidelines. Employees should be aware of the sensitivity of the data they interact with and follow appropriate security measures.

  All employees have a responsibility for reporting information security incidents in accordance with information security policies and procedures.

  What Makes Betterworks Unique?

  At Betterworks, we prioritize our people. In that spirit, we’ve put together a great benefits program to support our employees’ health and wellness that includes the following:

  » Leadership: CEO Doug Dennerline is truly a mission-driven leader. He has been a sales leader for over 25 years and has a direct impact on the work people do every day.

  » Funding: $129 million, Series B with top tier investors, including Kleiner Perkins, Emergence Capital, and 8VC.

  » Board of Directors: Includes iconic executive John Doerr (introduced OKRs to Google), Bruce Felt (Founder of Renaissance Software and a servant leader to various private and public companies), Bing Gordon (Technology Venture Capitalist and history of serving on several high-profile Boards of Directors including Amazon, Duolingo and Zynga) and Jason Green (Founder Emergence Capital and Greenbridge Foundation).

  » Perks: 100% paid Medical/Vision/Dental for employees, Flexible time off, Parental Paid Leave policy, monthly internet stipend, flex days, and more.

  » Product: Named to the Brandon Hall Group Excellence in Technology Awards in the Best Advance in Performance Management Technology category for its Advanced Analytics capability.

  » Mission Driven: Our mission is to provide the expertise and technology that companies need to inspire, develop, and activate their workforce to meet today’s goals and be ready for tomorrow’s challenges.

  We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to an inclusive and diverse BetterWorks. We believe that different perspectives lead to better ideas, and better ideas allow us to understand better the needs and interests of our diverse, global BetterWorks Community. We welcome people of different backgrounds, experiences, abilities, and perspectives and are an equal-opportunity employer.