At ASAPP, we are on a mission to end bad customer service. We do this using AI-native software products to solve the complex problems of contact centers in the enterprise. ASAPP helps customer service organizations unlock their full value by minimizing costs & inefficiencies, improving compliance & productivity, and surfacing actionable insights while delivering a great customer experience.

ASAPP started building AI products 10 years ago, evolving to incorporate generative AI in 2018. We have built one of the industry's leading AI research organizations, entirely focused on advancing the state-of-the art in AI to transform contact centers.

The Product Marketing Manager will play a critical role at ASAPP. This is a great opportunity for an entrepreneurial individual who loves cutting-edge generative AI technology to shape our messaging and GTM activities. This role will collaborate closely with key individuals in product management, sales, customer success, and other roles within marketing.

What you’ll do

Create messaging, positioning, & materials for ASAPP’s AI products
Develop and execute GTM strategies for product launches and feature releases
Empower our sales and partnerships orgs to communicate our products effectively to prospective customers and partners
Gain a deep understanding of buyer needs and challenges and how our products meet those needs
Enhance this understanding with customer segmentation and persona development
Become an expert in key trends that impact our buyers and our market to refine differentiation and competitive strategies
Partner closely with product management to understand in detail our product vision and upcoming functionality, and determine how best to communicate this externally
Contribute to our product’s future with your expertise on our market and customers
Collaborate across marketing to assist with campaign, website, and thought leadership content and collateral creation
Help build the product marketing team culture and processes—including how we measure success, communicate across the organization, plan cross-functionally, etc
Represent ASAPP externally at key events, webinars, analyst meetings, and conferences as needed
Occasional travel to the US required

What you’ll need

5+ years of experience in product marketing within the B2B SaaS technology industry
Bachelor's degree in Marketing, Communications, Advertising Business or related field
Demonstrated success launching and marketing complex technology products
Excellent communication and presentation skills with the ability to influence stakeholders at all levels of the organization across functions
Strong strategic thinking and analytical skills with the ability to translate market insights into actionable marketing strategies
Creative thinker with a passion for technology and innovation
Contact center / customer experience industry experience preferred
AI-software experience preferred

Benefits

Competitive compensation
Stock options
OSDE 410 for the family group
Wellness perks
Learning & development stipend
Connectivity (mobile phone & internet) stipend
Mac equipment
3 weeks of vacation
English lessons

ASAPP is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. If you have a disability and need assistance with our employment application process, please email us at careers@asapp.com to obtain assistance. #LI-VR1 #LI-Remote

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